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Amazon.co.uk Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more

Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & ...

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Online Status
Offline

Server IP address resolved: No
Http response code: None
Last Checked: 09/16/2019

Amazon.co.uk receives about one million unique visitors and seven million pageviews per day. The estimated value of amazon.co.uk is one hundred million USD. Each unique visitor makes about 6.87 pageviews on average.

Over the time amazon.co.uk has been ranked as high as 53 in the world, while most of its traffic comes from United Kingdom, where it reached as high as 5 position.

We recommend moving amazon.co.uk server from Ireland to United Kingdom, as it will speed up amazon.co.uk page load time for the majority of their users.

At the time of the last check (August 28, 2018) amazon.co.uk has an expired wildcard SSL certificate (expired on June 27, 2019).

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust amazon.co.uk is quite a safe domain.

Mobile-Friendly test indicates that amazon.co.uk is well optimized for mobile and tablet devices.

Global Rank
92
Average Load Time
3.23sec
Links In Count
114,926
Website Value
$96.2 M
Overview
Last Updated: 09/22/2019
Overall result - "amazon.co.uk" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "amazon.co.uk" OK.

Norton ConnectSafe evaluates amazon.co.uk for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 09/22/2019
GSS "amazon.co.uk" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 02/18/2019
Malware not found at "amazon.co.uk".
"amazon.co.uk" is not a phishing page.
"amazon.co.uk" does not install unwanted software.
"amazon.co.uk" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/09/2019
SA "amazon.co.uk" OK.

McAfee assesses amazon.co.uk for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze amazon.co.uk for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "amazon.co.uk" VERY GOOD.

The WOT calculates reputation of the amazon.co.uk. This reputation system receives ratings from users and information from third-party sources, assesses the amazon.co.uk for safety features and confirms, whether amazon.co.uk is suitable for children.

SSL Information
Domain *.peg.a2z.com
Issuer DigiCert Global CA G2
Algorithm RSA-SHA256
Valid form 07/03/2018
Expiration 06/27/2019
Signed Certificate is not self signed
Additional Domains amazon.co.uk
uedata.amazon.co.uk
www.amazon.co.uk
origin-www.amazon.co.uk
*.peg.a2z.com
Server Location
Dublin
Dublin
Ireland
ASN Information

ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 12/25/2018

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more
The title is too long, search engines may need to shorten it in the search results and your keywords may not appear on the search results page. You should try to keep the length of the title somewhere between at least 10 characters and 70 characters.
Description
Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
en English
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
Not Found
Images
Attribute ALT
Line 345, ...<img height="1" width="1" style="display:none;visibility:hidden;"...
Line 360, ...<img src="https://images-eu.ssl-images-amazon.com/images/G/02/gno...
Line 437, ...<img src="%22+t.image+%22" class="nav-categ-image">...
Line 2295, ...<img id="nav-cart-fresh-logo" src="https://images-eu.ssl-images-a...
Line 2295, ...<img src="&lt;#=image%20#&gt;" class="nav_asin_promo_img">...
Line 2295, ...<img src="&lt;#=item.image#&gt;" class="nav-dp-image">...
Line 2295, ...<img class="nav-image" src="&lt;#=item.image.src%20#&gt;" style="...
Line 2295, ...<img class="nav-image" if>...
Line 2295, ...<img class="nav-noti-list-image-tag" src="&lt;#=%20item.image.src...
Line 2295, ...<img src="&lt;#=item.image.url#&gt;" class="nav-dp-image" height=...
Line 2295, ...<img src="&lt;#=item.img%20#&gt;" class="nav-cart-item-image">...
Line 2504, ...<img width="100" height="100" src="https://images-eu.ssl-images-a...
Line 2954, ...<img width="100" height="100" src="https://images-eu.ssl-images-a...
Line 3240, ...<img width="100" height="100" src="https://images-eu.ssl-images-a...
Line 3678, ...<img id="quicklook-product-image" class="product-image" data-bind...

2 items are hidden.
Full results are available for registered users only.
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
The H1 tag is missing
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about. Add a header to the page by using a H1 tag and place it within the BODY of the page source.
H2
12 H2 tag(s).
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
H5
H6
Iframes Information
iFrame
iFrames not found.
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
7.51 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
87 record(s)
Other User-Agent
1 record(s)
Default User-Agent
1 record(s)
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File failed Loaded (sitemap.xml)
Your site will benefit from having a sitemap.
WHOIS

Domain name:
amazon.co.uk

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
Amazon.com, Inc. t/a Amazon.com, Inc. [Tag = AMAZON-COM]
URL: http://www.amazon.com

Relevant dates:
Registered on: before Aug-1996
Expiry date: 05-Dec-2020
Last updated: 23-Oct-2013

Registration status:
Registered until expiry date.

Name servers:
ns1.p31.dynect.net
ns2.p31.dynect.net
ns3.p31.dynect.net
ns4.p31.dynect.net
pdns1.ultradns.net
pdns2.ultradns.net
pdns3.ultradns.org
pdns4.ultradns.org
pdns5.ultradns.info
pdns6.ultradns.co.uk 204.74.115.1 2610:00a1:1017:0000:0000:0000:0000:0001

WHOIS lookup made at 12:40:27 08-Nov-2018

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2018.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

DNS Records
HostA RecordTTL
amazon.co.uk54.239.33.5860
amazon.co.uk178.236.7.22060
amazon.co.uk54.239.34.17160
HostMX RecordPriorityTTL
amazon.co.ukamazon-smtp.amazon.com107200
HostNS RecordTTL
amazon.co.ukpdns2.ultradns.net86400
amazon.co.ukpdns1.ultradns.net86400
amazon.co.ukpdns4.ultradns.org86400
amazon.co.ukpdns3.ultradns.org86400
amazon.co.ukpdns6.ultradns.co.uk86400
amazon.co.ukpdns5.ultradns.info86400
amazon.co.ukns2.p31.dynect.net86400
amazon.co.ukns3.p31.dynect.net86400
amazon.co.ukns1.p31.dynect.net86400
amazon.co.ukns4.p31.dynect.net86400
HostTXT RecordTTL
amazon.co.ukv=spf1 include:amazon.com -all900
amazon.co.ukadobe-idp-site-verification=b6bcd3e5aaffc63607c8bf75744d9a0d1febc50dd7f389428e2ae476c9ba8814900
amazon.co.ukfacebook-domain-verification=s683te1vv3i7f7c7fbq4ps45yxkt6l900
amazon.co.ukspf2.0/pra include:amazon.com -all900

dns-external-master.amazon.com
TTL: 900
Email address: root.amazon.com
Serial: 2010111332
Refresh: 600
Retry: 300
Expire: 3024000
Minimum: 900

Errors
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Warnings
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Last tested: 06/12/2016

Desktop
Desktop Speed
74%
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://c.amazon-adsystem.com/aax2/fob/co.uk/mshop_300x250.jpg (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…JEVM8MFD%26aftb%3D1:99 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…79637994%26ctb%3D1:100 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…EVM8MFD%26aftb%3D1:841 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2083 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…EVM8MFD%26aftb%3D1:131 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…EVM8MFD%26aftb%3D1:107 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…EVM8MFD%26aftb%3D1:115 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…EVM8MFD%26aftb%3D1:123 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2137 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2150 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2219 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2224 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2237 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2242 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2249 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2254 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2261 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2266 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2329 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2334 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2342 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2347 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:1438 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2154 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2230 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:3108 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2141 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:2145 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…VM8MFD%26aftb%3D1:4706 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…6pti%3DB00R8LP5EK:1000 (expiration not specified)
https://images-eu.ssl-images-amazon.com/images/G/0….js?cachebust=50565582 (60 minutes)

Your page has 4 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Optimize CSS Delivery of the following:

https://images-eu.ssl-images-amazon.com/images/I/7…s,11r1IDV5u3L.css_.css
https://images-na.ssl-images-amazon.com/images/G/0…13e4b5e5f94b7._V2_.css
https://images-na.ssl-images-amazon.com/images/G/0…0e411af0cf9f3._V2_.css
https://images-na.ssl-images-amazon.com/images/G/0…bdfaccd3ebda9._V2_.css

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://amazon.co.uk/
http://www.amazon.co.uk/
https://www.amazon.co.uk/280-3745772-5202161

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 9.7KiB (60% reduction).

Compressing https://dq4ijymydgrfx.cloudfront.net/2016-02-22/v1/feedback-gb.js could save 9.7KiB (60% reduction).

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 5.9KiB (72% reduction).

Compressing and resizing https://images-eu.ssl-images-amazon.com/images/I/31gG3wK7YIL._AC_SX75_.jpg could save 3.1KiB (71% reduction).
Compressing and resizing https://images-eu.ssl-images-amazon.com/images/I/31bHAGV7i0L._AC_SX75_.jpg could save 2.8KiB (73% reduction).

Desktop Resource Breakdown
Total Resources242
Number of Hosts26
Static Resources190
JavaScript Resources12
CSS Resources4

Last tested: 06/12/2016

Mobile
Mobile Usability
100%
Mobile Speed
60%
Your page has 3 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Optimize CSS Delivery of the following:

https://images-na.ssl-images-amazon.com/images/G/0…fd15de07a504f._V2_.css
https://images-na.ssl-images-amazon.com/images/G/0…206955c2606db._V2_.css
https://images-na.ssl-images-amazon.com/images/G/0…3a3046bc677fc._V2_.css

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://amazon.co.uk/
http://www.amazon.co.uk/
https://www.amazon.co.uk/280-1408529-7271321

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…678QWPNP%26aftb%3D1:51 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…679634725%26ctb%3D1:52 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…678QWPNP%26aftb%3D1:83 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…678QWPNP%26aftb%3D1:59 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…678QWPNP%26aftb%3D1:67 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…678QWPNP%26aftb%3D1:75 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…78QWPNP%26aftb%3D1:969 (expiration not specified)
https://fls-eu.amazon.co.uk/1/batch/1/OP/A1F83G8C2…6pti%3DB002EC762C:1000 (expiration not specified)

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 2.3KiB (35% reduction).

Losslessly compressing https://images-eu.ssl-images-amazon.com/images/G/0…/COM._CB273075150_.png could save 2.3KiB (35% reduction).

Mobile Resource Breakdown
Total Resources75
Number of Hosts24
Static Resources29
JavaScript Resources5
CSS Resources4
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