Show

Apple.com Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and ...

Need help with your SEO?
Online Status
Online

Server IP address resolved: Yes
Http response code: 200
Response time: 0.08 sec.
Last Checked: 11/03/2019

Apple.com receives about three million unique visitors and ten million pageviews per day. The estimated value of apple.com is one hundred million USD. Each unique visitor makes about 3.47 pageviews on average.

Over the time apple.com has been ranked as high as 21 in the world, while most of its traffic comes from United States, where it reached as high as 32 position.

It’s good for apple.com that their hosting company APPLE-ENGINEERING - Apple Inc., US server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time. See the list of other websites hosted by APPLE-ENGINEERING - Apple Inc., US.

Apple.com is registered under .COM top-level domain. Check other websites in .COM zone.

At the time of the last check (October 22, 2019) apple.com has a valid and up-to-date SSL certificate that expires on July 20, 2020.

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust apple.com is quite a safe domain.

Mobile-Friendly test indicates that apple.com is well optimized for mobile and tablet devices, however website page loading time could be improved.

Global Rank
62
Average Load Time
2.18sec
Links In Count
343,579
Website Value
$146.2 M
Overview
Last Updated: 11/13/2019
Overall result - "apple.com" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 02/11/2018
NCS "apple.com" OK.

Norton ConnectSafe evaluates apple.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 02/11/2018
GSS "apple.com" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 02/18/2019
Malware not found at "apple.com".
"apple.com" is not a phishing page.
"apple.com" does not install unwanted software.
"apple.com" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 02/11/2018
SA "apple.com" OK.

McAfee assesses apple.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze apple.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/13/2019
WOT "apple.com" VERY GOOD.

The WOT calculates reputation of the apple.com. This reputation system receives ratings from users and information from third-party sources, assesses the apple.com for safety features and confirms, whether apple.com is suitable for children.

SSL Information
Domain www.apple.com
Issuer Organization Unknown
Issuer DigiCert SHA2 Extended Validation Server CA
Algorithm RSA-SHA256
Valid form 07/20/2019
Expiration 07/20/2020
Signed Certificate is not self signed
Additional Domains extensions.apple.com
feedback.apple.com
genserv.apple.com
help.apple.com
helposx.apple.com
helpqt.apple.com
images.apple.com
itunespartner.apple.com
prohelp.apple.com
rebate.apple.com
safari-extensions.apple.com
trackingshipment.apple.com
trailers.apple.com
apple.com
www.apple.com
Server Location
Cupertino
California
United States
ASN Information

ASN ID: 714
ASN Title: APPLE-ENGINEERING - Apple Inc., US

Last Update: 05/29/2019

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 714
ASName: APPLE-ENGINEERING
ASHandle: AS714
RegDate:
Updated: 2017-07-08
Ref: https://rdap.arin.net/registry/autnum/714

OrgName: Apple Inc.
OrgId: APPLEC-1-Z
Address: 20400 Stevens Creek Blvd., City Center Bldg 3
City: Cupertino
StateProv: CA
PostalCode: 95014
Country: US
RegDate: 2009-12-14
Updated: 2017-07-08
Ref: https://rdap.arin.net/registry/entity/APPLEC-1-Z

OrgAbuseHandle: APPLE11-ARIN
OrgAbuseName: Apple Abuse
OrgAbusePhone: +1-408-974-7777
OrgAbuseEmail: abuse@apple.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/APPLE11-ARIN

OrgTechHandle: ZA42-ARIN
OrgTechName: Apple Computer Inc
OrgTechPhone: +1-408-974-7777
OrgTechEmail: drauschenberg@apple.com
OrgTechRef: https://rdap.arin.net/registry/entity/ZA42-ARIN

OrgTechHandle: RAUSC15-ARIN
OrgTechName: Rauschenberg, David
OrgTechPhone: +1-408-974-8678
OrgTechEmail: drauschenberg@apple.com
OrgTechRef: https://rdap.arin.net/registry/entity/RAUSC15-ARIN

RTechHandle: RAUSC15-ARIN
RTechName: Rauschenberg, David
RTechPhone: +1-408-974-8678
RTechEmail: drauschenberg@apple.com
RTechRef: https://rdap.arin.net/registry/entity/RAUSC15-ARIN

RTechHandle: ZA42-ARIN
RTechName: Apple Computer Inc
RTechPhone: +1-408-974-7777
RTechEmail: drauschenberg@apple.com
RTechRef: https://rdap.arin.net/registry/entity/ZA42-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
Apple
The title is too short, it may not provide search engines and users with enough information to understand the relevancy of your page. You should try to keep the length of the title somewhere between at least 10 characters and 70 characters.
Description
Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
en English
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
United States
Images
Attribute ALT
Success, no any <img> without defined ALT attribute. Alt text is helpful to end users if they have images disabled or if the image does not properly load.
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
1 H1 tag(s).
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
H2
5 H2 tag(s).
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
13 H3 tag(s).
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
6 H4 tag(s).
H5
6 H5 tag(s).
H6
Iframes Information
iFrame
iFrames not found.
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
5.15 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
default, favicon.ico
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (/robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
265 record(s)
Other User-Agent
5 record(s)
Default User-Agent
1 record(s)
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Sitemap Found At robots.txt
Loaded successfully
Using a sitemap doesn't guarantee that all the items in your sitemap will be crawled and indexed, however, your site will benefit from having a sitemap.
WHOIS

Domain Name: APPLE.COM
Registry Domain ID: 1225976_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://www.cscglobal.com/global/web/csc/digital-brand-services.html
Updated Date: 2019-08-19T17:18:43Z
Creation Date: 1987-02-19T05:00:00Z
Registry Expiry Date: 2021-02-20T05:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Name Server: A.NS.APPLE.COM
Name Server: B.NS.APPLE.COM
Name Server: C.NS.APPLE.COM
Name Server: D.NS.APPLE.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-10-01T13:40:23Z

DNS Records
HostA RecordTTL
apple.com17.172.224.473600
apple.com17.178.96.593600
apple.com17.142.160.593600
HostMX RecordPriorityTTL
apple.comnwk-aaemail-lapp03.apple.com103600
apple.comnwk-aaemail-lapp02.apple.com103600
apple.comnwk-aaemail-lapp01.apple.com103600
apple.comma1-aaemail-dr-lapp03.apple.com103600
apple.comma1-aaemail-dr-lapp02.apple.com103600
apple.comma1-aaemail-dr-lapp01.apple.com103600
HostNS RecordTTL
apple.coma.ns.apple.com86400
apple.comd.ns.apple.com86400
apple.comc.ns.apple.com86400
apple.comb.ns.apple.com86400
apple.comf.ns.apple.com86400
apple.come.ns.apple.com86400
apple.comnserver5.apple.com86400
apple.comnserver6.apple.com86400
HostTXT RecordTTL
apple.comv=spf1 include:_spf.apple.com include:_spf-txn.apple.com ~all3600
apple.comadobe-idp-site-verification=6bd5e74c-a3a0-4781-b2e1-e95399b5e11c3600
apple.comfacebook-domain-verification=n6cqjfucq6plswmtfbwnbbeu1qiq3v3600
apple.comgoogle-site-verification=L5kkMdiFI8npvb6KlHui84fJaCw5G64DWhaDRIAT4_c3600
apple.comwebexdomainverification.1KMLN=4a9f9161-2934-4e3c-bd19-1bac19096ca23600

adns1.apple.com
TTL: 86400
Email address: hostmaster.apple.com
Serial: 2010113644
Refresh: 900
Retry: 900
Expire: 2016000
Minimum: 86500

Errors
Line: 65 Column: 2 - 107
"...pple" /> <link rel="stylesheet" href="/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1" type="text/css" media="all" /> <lin..."
Line: 77 Column: 5 - 137
"...sed"> <div id="ac-ls-dropdown-select" class="ac-ls-dropdown-select ac-ls-dropdown-nav-item" type="text" role="button" aria-haspopup="true"> ..."
Line: 86 Column: 7 - 130
"...n"> <li role="menuitem" id="ac-ls-dropdown-option-1" class="ac-ls-dropdown-option ac-ls-dropdown-nav-item" aria-selected="true"> ..."
Line: 106 Column: 1 - 59
"...</aside> <meta name="ac-gn-store-key" content="SFX9YPYY9PPXCU9KH" /> <asid..."
Line: 106 Column: 1 - 59
"...</aside> <meta name="ac-gn-store-key" content="SFX9YPYY9PPXCU9KH" /> <asid..."
Line: 183 Column: 4 - 69
"... </li> <li class="ac-gn-item ac-gn-item-menu ac-gn-search" role="search"> <..."
Line: 200 Column: 7 - 224
"...r"> <input id="ac-gn-searchform-input" class="ac-gn-searchform-input" type="text" aria-label="Search apple.com" placeholder="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" /> ..."
Line: 200 Column: 7 - 224
"...r"> <input id="ac-gn-searchform-input" class="ac-gn-searchform-input" type="text" aria-label="Search apple.com" placeholder="Search apple.com" autocorrect="off" autocapitalize="off" autocomplete="off" spellcheck="false" /> ..."
Line: 706 Column: 3 - 51
"...ducts"> <h3 class="ac-gf-directory-column-section-title">Shop a..."
Line: 732 Column: 3 - 51
"...vices"> <h3 class="ac-gf-directory-column-section-title">Apple ..."
Line: 759 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">For Ed..."
Line: 775 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">For Bu..."
Line: 793 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">Accoun..."
Line: 810 Column: 9 - 57
"...> <h3 class="ac-gf-directory-column-section-title">Apple ..."
Line: 832 Column: 7 - 55
"...t"> <h3 class="ac-gf-directory-column-section-title">About ..."
Line: 854 Column: 2 - 61
"...footer"> <div class="ac-gf-footer-shop" x-ms-format-detection="none"> Mor..."
Line: 930 Column: 63 - 69
"...odal.css"></link> <scri..."
Warnings
Line: 110 Column: 1 - 308
"...state" /> <nav id="ac-globalnav" class="no-js" role="navigation" aria-label="Global Navigation" data-hires="false" data-analytics-region="global nav" lang="en-US" dir="ltr" data-store-locale="us" data-store-api="/[storefront]/shop/bag/status" data-search-locale="en_US" data-search-api="/search-services/suggestions/"> <div..."
Line: 701 Column: 4 - 94
"...r</h2> <nav class="ac-gf-directory with-5-columns" aria-label="Apple Directory" role="navigation"> <!--..."
Line: 261 Column: 2 - 57
"... <main class="main with-heroes with-promos" role="main"> ..."
Line: 698 Column: 2 - 144
"... <footer id="ac-globalfooter" class="no-js" lang="en-US" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <di..."
Line: 853 Column: 1 - 30
"...> </nav> <section class="ac-gf-footer"> <div..."

Last tested: 03/29/2018

Desktop
Desktop Speed
76%
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css (17 seconds)
https://www.apple.com/metrics/ac-analytics/2.3/scripts/ac-analytics.js (20 seconds)
https://www.apple.com/v/home/do/built/styles/main.built.css (31 seconds)
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1 (39 seconds)
https://images.apple.com/metrics/ac-analytics/2.2/scripts/gpu.js (77 seconds)
https://www.apple.com/ac/ac-films/5.2.0/scripts/autofilms.built.js (84 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…ks/mac/image_large.svg (2.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/apple/image_large.svg (3.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…iphone/image_large.svg (3.3 minutes)
https://www.apple.com/global/ac_media_player/scrip…a_languages/en-US.json (3.6 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…search/image_large.svg (4 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…av/bag/image_large.svg (5 minutes)
https://www.apple.com/ac/localeswitcher/2/en_US/content/localeswitcher.json (5.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_large.svg (5.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/music/image_large.svg (6.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…s/ipad/image_large.svg (7.5 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…upport/image_large.svg (8.7 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/watch/image_large.svg (9 minutes)
https://images.apple.com/ac/ac-video-posterframe/1…deo-poster_848x480.jpg (35.8 minutes)
https://www.apple.com/v/home/do/images/heroes/iphone-8/iphone_8_large.jpg (44.1 minutes)
https://www.apple.com/v/home/do/images/logos/promo…eries_3_logo_large.png (46.4 minutes)
https://www.apple.com/v/home/do/images/heroes/ipad/ipad_large.jpg (50.4 minutes)
https://images.apple.com/ac/flags/1/images/us/16.png (54.7 minutes)
https://www.apple.com/v/home/do/images/heroes/iphone-x/iphone_x_large.jpg (58 minutes)

Your page has 9 blocking script resources and 6 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://images.apple.com/metrics/ac-analytics/2.2/scripts/gpu.js
https://www.apple.com/v/home/do/built/scripts/head.built.js
https://www.apple.com/ac/globalnav/3/en_US/scripts/ac-globalnav.built.js
https://www.apple.com/metrics/ac-analytics/2.3/scripts/ac-analytics.js
https://www.apple.com/metrics/ac-analytics/2.3/scripts/auto-init.js
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js
https://www.apple.com/ac/localeswitcher/2/en_US/sc…ocaleswitcher.built.js
https://www.apple.com/v/home/do/built/scripts/main.built.js
https://www.apple.com/ac/ac-films/5.2.0/scripts/autofilms.built.js

Optimize CSS Delivery of the following:

https://www.apple.com/ac/globalnav/3/en_US/styles/ac-globalnav.built.css
https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css
https://www.apple.com/ac/globalfooter/3/en_US/styl…globalfooter.built.css
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1
https://www.apple.com/v/home/do/built/styles/main.built.css
https://www.apple.com/ac/ac-films/5.2.0/styles/modal.css

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 59.6KiB (44% reduction).

Compressing https://www.apple.com/v/home/do/images/heroes/ipad/ipad_large.jpg could save 31.2KiB (48% reduction).
Compressing https://www.apple.com/v/home/do/images/heroes/iphone-x/iphone_x_large.jpg could save 12.1KiB (37% reduction).
Compressing https://www.apple.com/v/home/do/images/heroes/iphone-8/iphone_8_large.jpg could save 10.6KiB (43% reduction).
Compressing https://images.apple.com/ac/ac-video-posterframe/1…deo-poster_848x480.jpg could save 4.5KiB (57% reduction).
Compressing https://www.apple.com/v/home/do/images/logos/promo…eries_3_logo_large.png could save 1.1KiB (24% reduction).
Compressing https://images.apple.com/ac/flags/1/images/us/16.png could save 188B (33% reduction).

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 12% of the final above-the-fold content could be rendered with the full HTML response snapshot:15.

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 252B (38% reduction).

Compressing https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_large.svg could save 252B (38% reduction).

Desktop Resource Breakdown
Total Resources43
Number of Hosts4
Static Resources25
JavaScript Resources12
CSS Resources6

Last tested: 02/04/2018

Mobile
Mobile Usability
97%
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="#ac-gf-directo…state-products" class="ac-gf-director…on-anchor-open">Open Menu</a> and 6 others are close to other tap targets.
The tap target <a href="/retail/">Apple Store</a> and 1 others are close to other tap targets.
The tap target <a href="/privacy/privacy-policy/" class="ac-gf-footer-legal-link">Privacy Policy</a> is close to 1 other tap targets.
The tap target <a href="/sitemap/" class="ac-gf-footer-legal-link">Site Map</a> is close to 1 other tap targets.

Mobile Speed
51%
Your page has 7 blocking script resources and 7 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://images.apple.com/v/home/dn/built/scripts/head.built.js
https://www.apple.com/ac/globalnav/3/en_US/scripts/ac-globalnav.built.js
https://www.apple.com/metrics/ac-analytics/2.2/scripts/ac-analytics.js
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js
https://www.apple.com/ac/localeswitcher/1/scripts/localeswitcher.built.js
https://images.apple.com/v/home/dn/built/scripts/main.built.js
https://www.apple.com/ac/ac-films/5.1.1/scripts/autofilms.built.js

Optimize CSS Delivery of the following:

https://www.apple.com/ac/globalnav/3/en_US/styles/ac-globalnav.built.css
https://www.apple.com/ac/localnav/3.0/styles/ac-localnav.built.css
https://www.apple.com/ac/globalfooter/3/en_US/styl…globalfooter.built.css
https://www.apple.com/ac/localeswitcher/1/styles/localeswitcher.built.css
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1
https://images.apple.com/v/home/dn/built/styles/main.built.css
https://www.apple.com/ac/ac-films/5.1.1/styles/modal.css

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://apple.com/
http://www.apple.com/
https://www.apple.com/

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://images.apple.com/v/home/dn/built/scripts/head.built.js (1 second)
https://images.apple.com/v/home/dn/built/scripts/main.built.js (46 seconds)
https://www.apple.com/wss/fonts?families=SF+Pro,v1|SF+Pro+Icons,v1 (46 seconds)
https://www.apple.com/ac/ac-films/5.1.1/styles/modal.css (50 seconds)
https://images.apple.com/v/home/dn/built/styles/main.built.css (62 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…s/ipad/image_small.svg (62 seconds)
https://www.apple.com/ac/globalfooter/3/en_US/scri…-globalfooter.built.js (116 seconds)
https://www.apple.com/ac/globalnav/3/en_US/images/…upport/image_small.svg (3.2 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_small.svg (3.8 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…search/image_small.svg (4.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…av/bag/image_small.svg (4.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/watch/image_small.svg (6.5 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/apple/image_small.svg (7.8 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…iphone/image_small.svg (8.3 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…ks/mac/image_small.svg (9.1 minutes)
https://www.apple.com/ac/globalnav/3/en_US/images/…/music/image_small.svg (9.1 minutes)
https://images.apple.com/v/home/dn/images/logos/music_white_small_2x.png (30.9 minutes)
https://images.apple.com/v/home/dn/images/heroes/a…tch/watch_small_2x.jpg (36.1 minutes)
https://images.apple.com/v/home/dn/images/heroes/i…/iphone_x_small_2x.jpg (41.8 minutes)
https://images.apple.com/v/home/dn/images/heroes/h…d/homepod_small_2x.jpg (47.9 minutes)
https://images.apple.com/v/home/dn/images/logos/watch_series_3_small_2x.png (51.1 minutes)
https://images.apple.com/ac/flags/1/images/us/32.png (58.6 minutes)

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 5% of the final above-the-fold content could be rendered with the full HTML response snapshot:14.

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 58.8KiB (26% reduction).

Compressing https://images.apple.com/v/home/dn/images/heroes/h…d/homepod_small_2x.jpg could save 43.9KiB (36% reduction).
Compressing https://images.apple.com/v/home/dn/images/heroes/a…tch/watch_small_2x.jpg could save 8.1KiB (12% reduction).
Compressing https://images.apple.com/v/home/dn/images/heroes/i…/iphone_x_small_2x.jpg could save 5.7KiB (22% reduction).
Compressing https://images.apple.com/v/home/dn/images/logos/music_white_small_2x.png could save 1KiB (29% reduction).

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 201B (32% reduction).

Compressing https://www.apple.com/ac/globalnav/3/en_US/images/…nks/tv/image_small.svg could save 201B (32% reduction).

Mobile Resource Breakdown
Total Resources41
Number of Hosts4
Static Resources22
JavaScript Resources8
CSS Resources7
www.apple.com
www.apple.net
www.apple.org
www.apple.info
www.apple.biz
www.apple.us
www.apple.mobi
www.pple.com
www.apple.com
www.qpple.com
www.aqpple.com
www.qapple.com
www.wpple.com
www.awpple.com
www.wapple.com
www.spple.com
www.aspple.com
www.sapple.com
www.zpple.com
www.azpple.com
www.zapple.com
www.aple.com
www.aople.com
www.apople.com
www.aopple.com
www.alple.com
www.aplple.com
www.alpple.com
www.apole.com
www.appole.com
www.aplle.com
www.applle.com
www.appe.com
www.apppe.com
www.applpe.com
www.appple.com
www.appoe.com
www.apploe.com
www.appke.com
www.applke.com
www.appkle.com
www.appl.com
www.applw.com
www.applew.com
www.applwe.com
www.appls.com
www.apples.com
www.applse.com
www.appld.com
www.appled.com
www.applde.com
www.applr.com
www.appler.com
www.applre.com
www.apple.con