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Asos.com ASOS | Online Shopping for the Latest Clothes & Fashion

Discover the latest fashion and trends in menswear and womenswear at ASOS. Shop this season's collection of clothes, accessories, beauty and more.

Need help with your SEO?
Online Status
Offline

Server IP address resolved: No
Http response code: None
Last Checked: 11/07/2019

Asos.com receives about two hundred thousand unique visitors and two million pageviews per day. The estimated value of asos.com is thirty million USD. Each unique visitor makes about 11.3 pageviews on average.

Over the time asos.com has been ranked as high as 188 in the world, while most of its traffic comes from Japan, where it reached as high as 75 position.

asos.com is hosted by AS6453 - TATA COMMUNICATIONS (AMERICA) INC, US in United States, but we recommend to move server to Japan, as it will speed up asos.com page load time for the majority of their users. See the list of other websites hosted by AS6453 - TATA COMMUNICATIONS (AMERICA) INC, US.

Asos.com is registered under .COM top-level domain. Check other websites in .COM zone.

At the time of the last check (July 04, 2019) asos.com has a valid and up-to-date SSL certificate that expires on June 25, 2020.

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust asos.com is quite a safe domain.

Mobile-Friendly test indicates that asos.com is well optimized for mobile and tablet devices, however website page loading time could be improved.

Global Rank
327
Average Load Time
2.23sec
Links In Count
17,040
Website Value
$25.8 M
Overview
Last Updated: 11/18/2019
Overall result - "asos.com" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "asos.com" OK.

Norton ConnectSafe evaluates asos.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 10/10/2016
GSS "asos.com" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 02/18/2019
Malware not found at "asos.com".
"asos.com" is not a phishing page.
"asos.com" does not install unwanted software.
"asos.com" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/09/2019
SA "asos.com" OK.

McAfee assesses asos.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze asos.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "asos.com" VERY GOOD.

The WOT calculates reputation of the asos.com. This reputation system receives ratings from users and information from third-party sources, assesses the asos.com for safety features and confirms, whether asos.com is suitable for children.

SSL Information
Domain asos.com
Issuer Organization Unknown
Issuer GeoTrust RSA CA 2018
Algorithm RSA-SHA256
Valid form 03/27/2019
Expiration 06/25/2020
Signed Certificate is not self signed
Additional Domains asos.com
creative.asos.com
asos.de
m.marketplace.asos.com
images.asos.com
marketplace.asos.com
m.asos.com
www.asos.fr
asos.fr
asosglobal.com
cms.asos.com
www.asos.de
api.asos.com
marketplace-content.asos.com
searchapi.asos.com
marketplace-images.asos.com
us.asos.com
fonts.asos.com
www.asosglobal.com
Server Location
Herndon
Virginia
United States
ASN Information

ASN ID: 6453
ASN Title: AS6453 - TATA COMMUNICATIONS (AMERICA) INC, US

Last Update: 05/29/2019

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 6453
ASName: AS6453
ASHandle: AS6453
RegDate: 1996-04-17
Updated: 2014-04-22
Ref: https://rdap.arin.net/registry/autnum/6453

OrgName: TATA COMMUNICATIONS (AMERICA) INC
OrgId: TCA-51
Address: 2355 Dulles Corner Boulevard Suite 700
City: Herndon
StateProv: VA
PostalCode: 20171
Country: US
RegDate: 2014-01-28
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/TCA-51

OrgAbuseHandle: IPNOC14-ARIN
OrgAbuseName: IP NOC
OrgAbusePhone: +15143157888
OrgAbuseEmail: 6453abuse@tatacommunications.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/IPNOC14-ARIN

OrgTechHandle: IPADM470-ARIN
OrgTechName: IP Admin
OrgTechPhone: +91-20-66357230
OrgTechEmail: ip-addr@tatacommunications.com
OrgTechRef: https://rdap.arin.net/registry/entity/IPADM470-ARIN

OrgNOCHandle: IPNOC14-ARIN
OrgNOCName: IP NOC
OrgNOCPhone: +15143157888
OrgNOCEmail: 6453abuse@tatacommunications.com
OrgNOCRef: https://rdap.arin.net/registry/entity/IPNOC14-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
ASOS | Online Shopping for the Latest Clothes & Fashion
The title has an optimal length. Search engines typically displays the first 50–70 characters of a title tag. If you keep your titles under 70 characters, our research suggests that you can expect about 90% of your titles to display properly.
Description
Discover the latest fashion and trends in menswear and womenswear at ASOS. Shop this season's collection of clothes, accessories, beauty and more.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
en English
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
United Kingdom
Images
Attribute ALT
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_sale...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/gl_WW_a...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_acti...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_shoe...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_shoe...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_acce...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_acce...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_acti...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_acti...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/WW_F%2b...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/mw_f%2b...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/uk_face...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_F%26...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_gift...
Line 41, ...<img alt="" src="https://images.asos-media.com/navigation/ww_gift...

30 items are hidden.
Full results are available for registered users only.
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
Line 54, ...<h1 class="mu__imageWrap" data-image-desktop="https://content.aso...
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
H2
1 H2 tag(s).
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
H5
H6
Iframes Information
iFrame
iFrames not found.
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
3.47 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Line 4, /favicon-16x16.png
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Line 4, /favicon-32x32.png
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
Line 4, /apple-touch-icon.png
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (/robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
71 record(s)
Other User-Agent
Not found
Default User-Agent
1 record(s)
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File Loaded successfully (/sitemap.xml)
Using a sitemap doesn't guarantee that all the items in your sitemap will be crawled and indexed, however, your site will benefit from having a sitemap.
WHOIS

Domain Name: ASOS.COM
Registry Domain ID: 20811511_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://www.cscglobal.com/global/web/csc/digital-brand-services.html
Updated Date: 2019-02-22T09:12:24Z
Creation Date: 2000-02-27T12:05:09Z
Registry Expiry Date: 2020-02-27T12:05:09Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: A1-17.AKAM.NET
Name Server: A11-66.AKAM.NET
Name Server: A16-67.AKAM.NET
Name Server: A2-64.AKAM.NET
Name Server: NS1.P73.DYNECT.NET
Name Server: NS2.P73.DYNECT.NET
Name Server: NS3.P73.DYNECT.NET
Name Server: NS4.P73.DYNECT.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-10-01T13:44:38Z

DNS Records
HostA RecordTTL
asos.com23.215.1.20319
HostMX RecordPriorityTTL
asos.comasos-com.MX2-UK.mailanyone.net203600
asos.comasos-com.MX3-UK.mailanyone.net303600
asos.comasos-com.MX1-UK.mailanyone.net103600
HostNS RecordTTL
asos.coma16-67.akam.net86400
asos.coma6-66.akam.net86400
asos.coma5-65.akam.net86400
asos.comns3.p73.dynect.net86400
asos.coma1-17.akam.net86400
asos.comns1.p73.dynect.net86400
asos.coma2-64.akam.net86400
asos.comns2.p73.dynect.net86400
asos.comns4.p73.dynect.net86400
asos.coma11-66.akam.net86400
HostTXT RecordTTL
asos.comadobe-sign-verification=50c15077b4fe3b0e7495a2c3c6e9a5bf7200
asos.comamazonses:juXOybZL6kWyoPBa60fIXsxr/LyfhgwJU/7noQSnOgE=7200
asos.comfgFnAm4dYU+jIDQeb9p1KakzKP7+Ma+b0oyNPnQz5cMPTFd5E/vVTzyz3xfuoLSINR1t2Bpp8211BDwi1YBUWQ==7200
asos.comadobe-idp-site-verification=51273a5e4f6a0a6b3c6dcde57b8cc217efb00787eae095c97c4c03e43c4f06977200
asos.comv=spf1 include:spfip.asos.com include:spf-a.rnmk.com include:spf.fusemail.net include:email-od.com include:spf.protection.outlook.com include:asos.gnatta.com include:absorbtraining.com -all7200
asos.comatlassian-domain-verification=39F8CAD7IC+z3STDdDbgH1fWTXX0t+eLQ66rznPoYQBy/6lsBtqD4C8cHp2nLHtH7200

ns1.p73.dynect.net
TTL: 3600
Email address: hostmaster.asos.com
Serial: 2019073000
Refresh: 3600
Retry: 600
Expire: 604800
Minimum: 1800

Errors
Line: 221 Column: 3 - 68
"...b "><form id='scPageExtendersForm' onsubmit='return false;' action=''></form..."
Line: 319 Column: - 177
"...o=us.asos.com"data-bind="event..."
Line: 319 Column: - 555
"...=www.asos.fr"data-bind="event:..."
Line: 319 Column: - 926
"...www.asos.de"data-bind="event: ..."
Line: 319 Column: - 1309
"...w.asos.com"data-bind="event: {..."
Line: 319 Column: - 1687
"....asos.com"data-bind="event: { ..."
Line: 319 Column: - 2065
"...asos.com"data-bind="event: { f..."
Line: 319 Column: - 2447
"...sos.com"data-bind="event: { fo..."
Line: 1150 Column: - 45
"...p class="price"data-bind="html..."
Line: 1091 Column: 13 - 93
"... <a href="http://www.asos.com/help/pgehtml.aspx?cid=17989&amp;CTARef=Header|Help"><span>..."
Line: 1148 Column: 25 - 97
"... <img class="thumb" src="" alt="" data-bind="attr: { 'src': imagePath }"/> ..."
Line: 1177 Column: - 88
"...NFO HERE &#155;</a></span> <..."
Line: 1262 Column: 13 - 317
"... <h1 class="mu__imageWrap" data-image-desktop="http://content.asos-media.com/-/media/homepages/unisex/generic-hp/aug-2017/asos-generic-hp-desktop-01-new.jpg" data-image-mobile="http://content.asos-media.com/-/media/homepages/unisex/generic-hp/aug-2017/asos-generic-hp-mobile-02-new.jpg" alt="THIS IS ASOS"> ..."
Line: 1286 Column: 29 - 287
"... <a class="mu__cta" href="/women/?ctaref=HP|gen|top|women" target="" style="color:#000000;border-color:#FFFFFF; border-style: solid; border-width: 2px;;background:#FFFFFF;" data-hover-color="#FFFFFF" data-hover-border="#000000" data-hover-background="#000000"><span>..."
Line: 1286 Column: 29 - 287
"... <a class="mu__cta" href="/women/?ctaref=HP|gen|top|women" target="" style="color:#000000;border-color:#FFFFFF; border-style: solid; border-width: 2px;;background:#FFFFFF;" data-hover-color="#FFFFFF" data-hover-border="#000000" data-hover-background="#000000"><span>..."
Line: 1289 Column: 29 - 283
"... <a class="mu__cta" href="/men/?ctaref=HP|gen|top|men" target="" style="color:#000000;border-color:#FFFFFF; border-style: solid; border-width: 2px;;background:#FFFFFF;" data-hover-color="#FFFFFF" data-hover-border="#000000" data-hover-background="#000000"><span>..."
Line: 1289 Column: 29 - 283
"... <a class="mu__cta" href="/men/?ctaref=HP|gen|top|men" target="" style="color:#000000;border-color:#FFFFFF; border-style: solid; border-width: 2px;;background:#FFFFFF;" data-hover-color="#FFFFFF" data-hover-border="#000000" data-hover-background="#000000"><span>..."
Line: 1297 Column: 1 - 115
"...lerCopy"> <a href="/customer-service/delivery/?ctaref=HP|gen|service|delivery" target="_self" class="genericSplash__message"> ..."
Line: 1298 Column: 33 - 165
"... <img class="genericSplash__messageIcon" src="http://content.asos-media.com/-/media/images/components/generic-splash/icons/lorry.png"> ..."
Line: 1308 Column: 33 - 168
"... <img class="genericSplash__messageIcon" src="http://content.asos-media.com/-/media/images/components/generic-splash/icons/tagwhite.png"> ..."
Line: 1301 Column: 29 - 66
"... <p class="genericSplash__messageCopy">FREE D..."
Line: 1302 Column: 29 - 100
"... <p class="genericSplash__messageCopy genericSplash__messageCopy--small">MORE I..."
Line: 1311 Column: 33 - 70
"... <p class="genericSplash__messageCopy">DISCOV..."
Line: 1312 Column: 33 - 104
"... <p class="genericSplash__messageCopy genericSplash__messageCopy--small">+ NEW ..."
Line: 1513 Column: 22 - 76
"... <a href="http://us.asos.com/?r=1&amp;ctaref=footer|us"> ..."
Line: 1518 Column: 22 - 76
"... <a href="http://www.asos.fr/?r=1&amp;ctaref=footer|fr"> ..."
Line: 1523 Column: 22 - 76
"... <a href="http://www.asos.de/?r=1&amp;ctaref=footer|de"> ..."
Line: 1528 Column: 22 - 80
"... <a href="http://www.asos.com/it/?r=1&amp;ctaref=footer|it"> ..."
Line: 1533 Column: 22 - 80
"... <a href="http://www.asos.com/es/?r=1&amp;ctaref=footer|es"> ..."
Line: 1538 Column: 22 - 80
"... <a href="http://www.asos.com/au/?r=1&amp;ctaref=footer|au"> ..."
Line: 1543 Column: 22 - 80
"... <a href="http://www.asos.com/ru/?r=1&amp;ctaref=footer|ru"> ..."
Warnings
Line: 1194 Column: 13 - 43
"... <section class="global-banner"> ..."
Line: 1250 Column: 1 - 31
"... <section class="" data-page-language="en-GB"> ..."
Line: 1262 Column: 13 - 317
"... <h1 class="mu__imageWrap" data-image-desktop="http://content.asos-media.com/-/media/homepages/unisex/generic-hp/aug-2017/asos-generic-hp-desktop-01-new.jpg" data-image-mobile="http://content.asos-media.com/-/media/homepages/unisex/generic-hp/aug-2017/asos-generic-hp-mobile-02-new.jpg" alt="THIS IS ASOS"> ..."
Line: 1262 Column: 13 - 317
"... <h1 class="mu__imageWrap" data-image-desktop="http://content.asos-media.com/-/media/homepages/unisex/generic-hp/aug-2017/asos-generic-hp-desktop-01-new.jpg" data-image-mobile="http://content.asos-media.com/-/media/homepages/unisex/generic-hp/aug-2017/asos-generic-hp-mobile-02-new.jpg" alt="THIS IS ASOS"> ..."
Line: 1294 Column: 13 - 52
"... <article class="genericSplash__overlay"> ..."

Last tested: 06/12/2016

Desktop
Desktop Speed
74%
Your page has 10 blocking script resources and 4 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

http://assets.asosservices.com/asos-ui/Core/core.0.2.0.min.js
http://assets.asosservices.com/Store/Src/Libs/jquery-1.7.2.min.js
http://ci.asosservices.com/core/core.min.js
http://cdn.tt.omtrdc.net/cdn/target.js
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://assets.asosservices.com/asos-ui/Libs/modernizr-2.6.2.min.js

Optimize CSS Delivery of the following:

http://assets.asosservices.com/MasterLayout/Styles…ayout/MasterLayout.css
http://content.asos-media.com/~/media/021215054452…/homepage/d/global.css
http://content.asos-media.com/home.css?type=pageco…4925-a01f-a1ad508d816b
http://images.asos.com/css/creative/global-banner-ss16-v17.css

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

http://ad.sxp.smartclip.net/img/trpx.gif (expiration not specified)
http://cotads.adscale.de/ads/pixel/1by1.png (expiration not specified)
http://images.asos.com/css/creative/global-banner-ss16-v17.css (expiration not specified)
http://images.asos.com/homepage/desktop-assets/icons-social.png (expiration not specified)
http://images.asos.com/homepage/generic-homepage/css/lineh.gif (expiration not specified)
http://images.asos.com/homepage/generic-homepage/css/plane.png (expiration not specified)
http://www.adadvisor.net/spacer.gif (expiration not specified)
http://c.go-mpulse.net/boomerang/config.js?key=92F…mory,CACHE_RELOAD,LOGN (5 minutes)
http://s.btstatic.com/tag.js (15 minutes)
http://connect.facebook.net/en_US/fbds.js (20 minutes)
http://assets.asosservices.com/MasterLayout/Javasc…troller.Desktop.min.js (60 minutes)
http://assets.asosservices.com/MasterLayout/Src/Ma…yout/Libs/swfobject.js (60 minutes)
http://assets.asosservices.com/MasterLayout/Styles…ayout/MasterLayout.css (60 minutes)
http://assets.asosservices.com/MasterLayout/images…ale-selector-flags.png (60 minutes)
http://assets.asosservices.com/MasterLayout/images/_header/nav-divider.png (60 minutes)
http://assets.asosservices.com/MasterLayout/images…search-s8e414924f8.png (60 minutes)
http://assets.asosservices.com/MasterLayout/images…er/spr-s374f15ada6.png (60 minutes)
http://assets.asosservices.com/MasterLayout/images/_layout/top-strip-bg.gif (60 minutes)
http://assets.asosservices.com/Store/Src/Libs/jquery-1.7.2.min.js (60 minutes)
http://assets.asosservices.com/asos-ui/Core/core.0.2.0.min.js (60 minutes)
http://assets.asosservices.com/asos-ui/Libs/modernizr-2.6.2.min.js (60 minutes)
http://cdn.tt.omtrdc.net/cdn/target.js (60 minutes)
http://ci.asosservices.com/core/analytics.desktop.min.js (60 minutes)
http://ci.asosservices.com/core/core.min.js (60 minutes)
http://content.asos-media.com/home.css?type=pageco…4925-a01f-a1ad508d816b (60 minutes)
http://content.asos-media.com/home.js?type=pagecom…4925-a01f-a1ad508d816b (60 minutes)
http://content.asos-media.com/~/media/021215054452…/homepage/d/global.css (60 minutes)
https://mc.yandex.ru/metrika/watch.js (60 minutes)
http://www.google-analytics.com/analytics.js (2 hours)

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 33.3KiB (62% reduction).

Losslessly compressing http://assets.asosservices.com/MasterLayout/images…ale-selector-flags.png could save 22KiB (95% reduction).
Losslessly compressing http://images.asos.com/homepage/desktop-assets/icons-social.png could save 4.4KiB (28% reduction).
Losslessly compressing http://content.asos-media.com/~/media/030413043329…footer/comodo-lock.gif could save 1.2KiB (36% reduction).
Losslessly compressing http://content.asos-media.com/~/media/240613124858…ive/june/asos-logo.png could save 1.2KiB (27% reduction).
Losslessly compressing http://images.asos.com/homepage/generic-homepage/css/plane.png could save 1KiB (44% reduction).
Losslessly compressing http://assets.asosservices.com/MasterLayout/images/_layout/top-strip-bg.gif could save 1,014B (92% reduction).
Losslessly compressing http://images.asos.com/homepage/generic-homepage/css/lineh.gif could save 996B (90% reduction).
Losslessly compressing http://assets.asosservices.com/MasterLayout/images/_header/nav-divider.png could save 845B (91% reduction).
Losslessly compressing http://ib.mookie1.com/image.sbxx?go=247256&pid=310…4600-9972-3bb3d16af414 could save 725B (89% reduction).

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 3KiB (12% reduction).

Minifying http://s.btstatic.com/lib/5f8cd618e31b629431bf008ed745a85123019957.js?v=1 could save 3KiB (12% reduction) after compression.

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 3.1KiB (56% reduction).

Compressing http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55 could save 1.3KiB (64% reduction).
Compressing http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55 could save 1.1KiB (55% reduction).
Compressing http://pixel.mathtag.com/event/js?01AD=3jfgUXSxW6R…-1&s5=LV&mm_bnc&mm_bct could save 687B (47% reduction).

Compacting CSS code can save many bytes of data and speed up download and parse times.
Minify CSS for the following resources to reduce their size by 810B (21% reduction).

Minifying http://images.asos.com/css/creative/global-banner-ss16-v17.css could save 810B (21% reduction) after compression.

Desktop Resource Breakdown
Total Resources171
Number of Hosts77
Static Resources57
JavaScript Resources46
CSS Resources5

Last tested: 06/12/2016

Mobile
Mobile Usability
100%
Mobile Speed
51%
Your page has 9 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

http://assets.asosservices.com/asos-ui/Core/core.0.2.0.min.js
http://assets.asosservices.com/Store/Src/Libs/jquery-1.11.1.min.js
http://ci.asosservices.com/core/core.min.js
http://cdn.tt.omtrdc.net/cdn/target.js
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55
http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55

Optimize CSS Delivery of the following:

http://assets.asosservices.com/MasterLayout/Styles…asterLayout.Mobile.css
http://content.asos-media.com/home.css?type=pageco…4925-a01f-a1ad508d816b

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://asos.com/
http://www.asos.com/
http://m.asos.com/

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

http://ad.sxp.smartclip.net/img/trpx.gif (expiration not specified)
http://cotads.adscale.de/ads/pixel/1by1.png (expiration not specified)
http://images.asos.com/htmlpages/140324-ASOS-Mobile-HP/old-chevrons.png (expiration not specified)
http://load.s3.amazonaws.com/pixel.gif (expiration not specified)
http://www.adadvisor.net/spacer.gif (expiration not specified)
http://c.go-mpulse.net/boomerang/config.js?key=92F…mory,CACHE_RELOAD,LOGN (5 minutes)
http://s.btstatic.com/tag.js (15 minutes)
http://connect.facebook.net/en_US/fbds.js (20 minutes)
http://assets.asosservices.com/MasterLayout/Javasc…ntroller.Mobile.min.js (60 minutes)
http://assets.asosservices.com/MasterLayout/Styles…asterLayout.Mobile.css (60 minutes)
http://assets.asosservices.com/Store/Src/Libs/jquery-1.11.1.min.js (60 minutes)
http://assets.asosservices.com/asos-ui/Core/core.0.2.0.min.js (60 minutes)
http://cdn.tt.omtrdc.net/cdn/target.js (60 minutes)
http://ci.asosservices.com/core/analytics.mobile.min.js (60 minutes)
http://ci.asosservices.com/core/core.min.js (60 minutes)
http://content.asos-media.com/home.css?type=pageco…4925-a01f-a1ad508d816b (60 minutes)
http://content.asos-media.com/home.js?type=pagecom…4925-a01f-a1ad508d816b (60 minutes)
http://mobile.asosservices.com/web/sitecatalyst/mo…ytics_v201604220923.js (60 minutes)
http://www.google-analytics.com/analytics.js (2 hours)

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 2.4KiB (51% reduction).

Compressing http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55 could save 1.1KiB (55% reduction).
Compressing http://pixel.mathtag.com/event/js?01AD=3q_lzYxyLU0…3=&s5=LV&mm_bnc&mm_bct could save 682B (47% reduction).
Compressing http://asoscomltd.tt.omtrdc.net/m2/asoscomltd/mbox…ferrer=&mboxVersion=55 could save 620B (51% reduction).

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 1.2KiB (27% reduction).

Losslessly compressing http://content.asos-media.com/~/media/101214121615…mepage/splash_page.png could save 1.2KiB (27% reduction).

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 549B (11% reduction).

Minifying http://m.asos.com/ could save 549B (11% reduction) after compression.

In our test, your server responded in 0.20 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.
Mobile Resource Breakdown
Total Resources127
Number of Hosts72
Static Resources31
JavaScript Resources32
CSS Resources2
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