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Hbr.org Harvard Business Review - Ideas and Advice for Leaders

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

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Online Status
Offline

Server IP address resolved: No
Http response code: None
Last Checked: 09/16/2019

Hbr.org receives about one hundred thousand unique visitors and two hundred thousand pageviews per day. The estimated value of hbr.org is three million USD. Each unique visitor makes about 1.42 pageviews on average.

Over the time hbr.org has been ranked as high as 1,526 in the world, while most of its traffic comes from United States, where it reached as high as 1,352 position.

It’s good for hbr.org that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

At the time of the last check (July 04, 2019) hbr.org has a valid and up-to-date wildcard SSL certificate that expires on March 26, 2021.

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust hbr.org is quite a safe domain.

Mobile-Friendly test indicates that hbr.org is well optimized for mobile and tablet devices, however website page loading time could be improved.

Global Rank
3,567
Average Load Time
3.02sec
Links In Count
13,325
Website Value
$2.5 M
Overview
Last Updated: 10/15/2019
Overall result - "hbr.org" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "hbr.org" OK.

Norton ConnectSafe evaluates hbr.org for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 01/31/2019
GSS "hbr.org" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 01/09/2019
Malware not found at "hbr.org".
"hbr.org" is not a phishing page.
"hbr.org" does not install unwanted software.
"hbr.org" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/09/2019
SA "hbr.org" OK.

McAfee assesses hbr.org for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze hbr.org for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "hbr.org" VERY GOOD.

The WOT calculates reputation of the hbr.org. This reputation system receives ratings from users and information from third-party sources, assesses the hbr.org for safety features and confirms, whether hbr.org is suitable for children.

SSL Information
Domain *.hbr.org
Issuer DigiCert SHA2 High Assurance Server CA
Algorithm RSA-SHA256
Valid form 01/21/2019
Expiration 03/26/2021
Signed Certificate is not self signed
Additional Domains *.hbr.org
hbr.org
Server Location
Seattle
Washington
United States
ASN Information

ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., US

Last Update: 05/29/2019

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509

OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4

OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN

OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN

RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
Harvard Business Review - Ideas and Advice for Leaders
The title has an optimal length. Search engines typically displays the first 50–70 characters of a title tag. If you keep your titles under 70 characters, our research suggests that you can expect about 90% of your titles to display properly.
Description
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
Language not found
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
Not Found
Images
Attribute ALT
Line 647, ...<img src="/resources/images/article_assets/2019/10/Oct19_11_98603...
Line 696, ...<img src="/resources/images/article_assets/2019/10/Oct19_22_54099...
Line 745, ...<img src="/resources/images/article_assets/2019/10/Oct19_11_11549...
Line 794, ...<img src="/resources/images/article_assets/2019/10/PublicOption_G...
Line 854, ...<img src="/resources/images/article_assets/2019/09/UniversityTuit...
Line 904, ...<img src="/resources/images/article_assets/2019/10/KPMG.SC_.2.ima...
Line 952, ...<img src="/resources/images/article_assets/2019/10/AmericanFactor...
Line 1001, ...<img src="/resources/images/article_assets/2019/10/10_10_19_Overw...
Line 1153, ...<img src="/resources/images/2014/archive-image.png" alt="">...
Line 1198, ...<img src="http://b.scorecardresearch.com/p?c1=2&amp;c2=14457509&a...
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
Line 1054, ...<h1 class="xxlarge-hed"> <a href="https://hbr.org/insight-c...
Line 1054, ...<h1 class="xxlarge-hed"> <a href="https://hbr.org/insight-c...
Line 1153, ...<h1 class="font-heavy white mtl">Browse the Full Archive</h1>...
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about. Remove redundant H1 tags from the page source, so that only one H1 tag exists.
H2
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
20 H3 tag(s).
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
7 H4 tag(s).
H5
Line 1057, ...<h5 class="subheader line-height-tight" js-target="body"> ...
Line 1057, ...<h5 class="subheader line-height-tight" js-target="body"> ...
Line 1057, ...<h5 class="subheader line-height-tight" js-target="body"> ...
H6
6 H6 tag.
Iframes Information
iFrame
iFrames not found.
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
6.88 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Line 51, /resources/images/favicon.ico
default, favicon.ico
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (/robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
16 record(s)
Other User-Agent
1 record(s)
Default User-Agent
1 record(s)
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File failed Loaded (/sitemap.xml)
Your site will benefit from having a sitemap.
WHOIS

Domain Name: HBR.ORG
Registry Domain ID: D2287898-LROR
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2017-11-02T09:19:30Z
Creation Date: 1996-12-05T05:00:00Z
Registry Expiry Date: 2019-12-04T05:00:00Z
Registrar Registration Expiration Date:
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895740
Reseller:
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registrant Organization: Harvard Business School Publishing
Registrant State/Province: MA
Registrant Country: US
Name Server: NS-1175.AWSDNS-18.ORG
Name Server: NS-604.AWSDNS-11.NET
Name Server: NS-469.AWSDNS-58.COM
Name Server: NS-1877.AWSDNS-42.CO.UK
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form https://www.icann.org/wicf/)
>>> Last update of WHOIS database: 2019-10-01T13:58:19Z

DNS Records
HostA RecordTTL
hbr.org99.84.194.7460
hbr.org99.84.194.11660
hbr.org99.84.194.9060
hbr.org99.84.194.8960
HostMX RecordPriorityTTL
hbr.orgmxa-00044a01.gslb.pphosted.com101800
hbr.orgmxb-00044a01.gslb.pphosted.com101800
HostNS RecordTTL
hbr.orgns-1175.awsdns-18.org172800
hbr.orgns-1877.awsdns-42.co.uk172800
hbr.orgns-469.awsdns-58.com172800
hbr.orgns-604.awsdns-11.net172800
HostTXT RecordTTL
hbr.orgMS=ms51679339600
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hbr.orgciscocidomainverification=3a5e2e428cc891b6aef0b7598537338dd5c2bf8fe96326d58d87f62324dd9733600
hbr.orgdocusign=59df337d-04fe-422f-bd8e-438fc3e80d21600
hbr.orggoogle-site-verification=o-E502ZnlfSSAM2JRb0RUfIxROmYDcYVOZnzlVRknS0600
hbr.orglyncdiscover = seh3q1rpvadu98fpk213q7htq2600
hbr.orgsip=m699vbpan7kdoitobogsq38e1k600
hbr.orgv=spf1 ptr a:mail.hbsp.harvard.edu include:hbsp.harvard.edu ?all600
hbr.orgwebexdomainverification.4C675B8B1892B136E053AB06FC0A3F65=7b2ac320-8920-4cf1-826d-975f96f199cb600

ns-1175.awsdns-18.org
TTL: 60
Email address: hostmaster.harvardbusiness.org
Serial: 1
Refresh: 7200
Retry: 900
Expire: 1209600
Minimum: 86400

Warnings
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Errors
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Last tested: 05/27/2017

Desktop
Desktop Speed
49%
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Compressing and resizing https://hbr.org/resources/images/covers/latest.png could save 172.9KiB (92% reduction).
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Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

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https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/en_US/sdk.js (20 minutes)
https://connect.facebook.net/signals/config/173481989821205?v=2.7.11 (20 minutes)
https://cdn.flashtalking.com/frameworks/js/api/2/8/html5API.js (53.2 minutes)
https://media.richrelevance.com/rrserver/js/1.2/p13n.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/show_companion_ad.js (60 minutes)
https://js-agent.newrelic.com/nr-768.min.js (2 hours)
https://ssl.google-analytics.com/analytics.js (2 hours)
https://static.chartbeat.com/js/chartbeat.js (2 hours)
https://z.moatads.com/doucettedfp245236670824/moatad.js (2.3 hours)
https://cdn.flashtalking.com/frameworks/js/adlib/1/5038/adlib-min.js (4 hours)

Your page has 7 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

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https://media.richrelevance.com/rrserver/js/1.2/p13n.js
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Optimize CSS Delivery of the following:

https://hbr.org/resources/css/style_53a09e211dcadfcd.css
https://cloud.typography.com/6594714/7396352/css/fonts.css

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 9.3KiB (29% reduction).

Minifying https://cdns.us1.gigya.com/gs/webSdk/Api.aspx?apiK…Pv9awRLJui0F50QEcF8BMI could save 9.3KiB (29% reduction) after compression.

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 3.7KiB (18% reduction).

Minifying https://cdn.flashtalking.com/xre/240/2406785/17657…s/j-2406785-1765746.js could save 3KiB (16% reduction) after compression.
Minifying https://assets.adobedtm.com/9146204dcdccfe9dc3405f…6e064746d16620035af.js could save 772B (40% reduction) after compression.

Desktop Resource Breakdown
Total Resources145
Number of Hosts43
Static Resources96
JavaScript Resources53
CSS Resources2

Last tested: 05/27/2017

Mobile
Mobile Usability
99%
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="javascript:dis…ntromercial();">Go to HBR.org</a> is close to 1 other tap targets final.
The tap target <div class="intromercial-close"> is close to 2 other tap targets final.
The tap target <follow-subscribe class="follow-topic">Follow this to…Following</follow-subscribe> and 1 others are close to other tap targets.
The tap target <a href="#">Follow this topic</a> is close to 1 other tap targets.
The tap target <follow-subscribe class="follow-topic">Sign up Signed up</follow-subscribe> and 7 others are close to other tap targets.
The tap target <a href="#">Sign up</a> and 3 others are close to other tap targets.
The tap target <footer-menu>EXPLORE HBR…our Newsreader</footer-menu> and 4 others are close to other tap targets.

Mobile Speed
38%
Your page has 7 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://assets.adobedtm.com/9146204dcdccfe9dc3405f…d483635a8363cb244a3.js
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…190be314eef6cfd6435.js
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…3876232650015010600.js
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…1e664746d066000516b.js
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…6e064746d16620035af.js
https://media.richrelevance.com/rrserver/js/1.2/p13n.js
https://hbr.org/resources/js/components/overlay-in…al_5b6829e2cd50ab2d.js

Optimize CSS Delivery of the following:

https://hbr.org/resources/css/style_53a09e211dcadfcd.css
https://cloud.typography.com/6594714/7396352/css/fonts.css

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://assets.adobedtm.com/9146204dcdccfe9dc3405f…190be314eef6cfd6435.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…7c274fa772d690984ac.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…d483635a8363cb244a3.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…3876232650015010600.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…7f43636320018880400.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…1b16661360015570500.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…6303431370015030500.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…ad36136310015ea0b00.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…cde306261001700084f.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…efb64746d492100acf6.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…1e664746d066000516b.js (expiration not specified)
https://assets.adobedtm.com/9146204dcdccfe9dc3405f…6e064746d16620035af.js (expiration not specified)
https://hbr.org/resources/css/images/HBR_logo_black.svg (expiration not specified)
https://hbr.org/resources/css/images/HBR_logo_gray.svg (expiration not specified)
https://hbr.org/resources/css/images/HBR_logo_white.svg (expiration not specified)
https://hbr.org/resources/css/images/hbr_logo.svg (expiration not specified)
https://hbr.org/resources/css/images/hbr_logo_shield_white.svg (expiration not specified)
https://hbr.org/resources/css/images/icons.svg (expiration not specified)
https://hbr.org/resources/css/images/nav-user-filled.svg (expiration not specified)
https://hbr.org/resources/css/images/nav-user-unfilled.svg (expiration not specified)
https://hbr.org/resources/css/style_53a09e211dcadfcd.css (expiration not specified)
https://hbr.org/resources/fonts/483848/05667BF327239A060.css (expiration not specified)
https://hbr.org/resources/fonts/GuardianTextEgyp-Regular-Web.woff (expiration not specified)
https://hbr.org/resources/fonts/HBRIcons-Regular.woff (expiration not specified)
https://hbr.org/resources/fonts/NationalWebLF-Extrabold.woff (expiration not specified)
https://hbr.org/resources/fonts/NationalWebLF-Light.woff (expiration not specified)
https://hbr.org/resources/fonts/NationalWebLF-Regular.woff (expiration not specified)
https://hbr.org/resources/fonts/NationalWebLF-Semibold.woff (expiration not specified)
https://hbr.org/resources/html/marketing/intromerc…fancybox_sprite@2x.png (expiration not specified)
https://hbr.org/resources/images/2014/Harvard-Business-Publishing-logo.png (expiration not specified)
https://hbr.org/resources/images/2014/archive-image.png (expiration not specified)
https://hbr.org/resources/images/article_assets/20…st-HP-feed-383x215.png (expiration not specified)
https://hbr.org/resources/images/article_assets/20…05E_MORRIS-383x215.jpg (expiration not specified)
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https://hbr.org/resources/images/article_assets/20…6-74867291-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…s-featured-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…mographics-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-459327791-383x215.jpg (expiration not specified)
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https://hbr.org/resources/images/article_assets/20…03651-horz-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…3-90728695-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-114447077-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…ing-people-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…34201-horz-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-155008678-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…mographics-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-148209403-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-173291643-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-514968932-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…-562727875-383x215.jpg (expiration not specified)
https://hbr.org/resources/images/article_assets/20…17-26-hero-500x250.jpg (expiration not specified)
https://hbr.org/resources/images/commerce_assets/s…3_HBR_SubsAds_Hero.png (expiration not specified)
https://hbr.org/resources/images/covers/latest.png (expiration not specified)
https://hbr.org/resources/images/editorial_assets/…sitions-homewidget.png (expiration not specified)
https://hbr.org/resources/images/editorial_assets/…f-convo-homewidget.png (expiration not specified)
https://hbr.org/resources/images/editorial_assets/…yu-cuttingedge_GRY.jpg (expiration not specified)
https://hbr.org/resources/js/common_8ab80bee0ea76684.js (expiration not specified)
https://hbr.org/resources/js/components/overlay-in…al_5b6829e2cd50ab2d.js (expiration not specified)
https://hbr.org/resources/js/pages/home_af32b6cd8875094e.js (expiration not specified)
https://cdn.flashtalking.com/pageFold/ftpagefold_v4.4.2.js (11.4 minutes)
https://cdns.gigya.com/js/gigya.js?apiKey=2_DGuCTo…Pv9awRLJui0F50QEcF8BMI (15 minutes)
https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
https://cdn.flashtalking.com/64127/1765826/images/bg_img_753136_970x90.jpg (19.6 minutes)
https://cdn.flashtalking.com/64127/1765826/data.json?148811411 (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/arrow_753132_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/…hure_753134_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/cta_btn_753133_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/kf_logo_753135_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/text1_753137_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/text2_753138_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/text3_753139_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/images/up_753140_970x90.png (20 minutes)
https://cdn.flashtalking.com/64127/1765826/manifest.js (20 minutes)
https://cdn.flashtalking.com/xre/240/2406783/17658…s/j-2406783-1765826.js (20 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/en_US/sdk.js (20 minutes)
https://connect.facebook.net/signals/config/173481989821205?v=2.7.11 (20 minutes)
https://cdn.flashtalking.com/frameworks/js/adlib/1/5038/adlib-min.js (54.5 minutes)
https://media.richrelevance.com/rrserver/js/1.2/p13n.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/show_companion_ad.js (60 minutes)
https://js-agent.newrelic.com/nr-768.min.js (2 hours)
https://ssl.google-analytics.com/analytics.js (2 hours)
https://static.chartbeat.com/js/chartbeat.js (2 hours)
https://cdn.flashtalking.com/frameworks/js/api/2/8/html5API.js (4 hours)
https://z.moatads.com/doucettedfp245236670824/moatad.js (5.6 hours)

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 290.4KiB (34% reduction).

Compressing https://hbr.org/resources/images/article_assets/20…mographics-383x215.jpg could save 45.3KiB (56% reduction).
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Compressing https://hbr.org/resources/images/article_assets/20…-509962112-383x215.jpg could save 14.2KiB (42% reduction).
Compressing https://hbr.org/resources/images/article_assets/20…-611469745-383x215.jpg could save 13.5KiB (33% reduction).
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Compressing https://hbr.org/resources/images/article_assets/20…ing-people-383x215.jpg could save 7.4KiB (42% reduction).
Compressing https://hbr.org/resources/images/article_assets/20…20-3381658-383x215.jpg could save 7.4KiB (21% reduction).
Compressing https://cdn.flashtalking.com/64127/1765826/images/bg_img_753136_970x90.jpg could save 6.5KiB (26% reduction).
Compressing https://hbr.org/resources/images/article_assets/20…34201-horz-383x215.jpg could save 6.3KiB (44% reduction).
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Compressing https://hbr.org/resources/images/article_assets/20…mographics-383x215.jpg could save 5.6KiB (22% reduction).
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Compressing https://hbr.org/resources/images/article_assets/20…-459327791-383x215.jpg could save 2.6KiB (22% reduction).
Compressing https://hbr.org/resources/images/editorial_assets/…sitions-homewidget.png could save 2.6KiB (12% reduction).
Compressing https://hbr.org/resources/images/article_assets/20…05E_MORRIS-383x215.jpg could save 1.9KiB (18% reduction).
Compressing https://hbr.org/resources/images/2014/Harvard-Business-Publishing-logo.png could save 1.9KiB (23% reduction).
Compressing https://hbr.org/resources/images/article_assets/20…6-74867291-383x215.jpg could save 1.7KiB (19% reduction).

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 9.8KiB (68% reduction).

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Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 9.3KiB (29% reduction).

Minifying https://cdns.us1.gigya.com/gs/webSdk/Api.aspx?apiK…Pv9awRLJui0F50QEcF8BMI could save 9.3KiB (29% reduction) after compression.

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 3.7KiB (18% reduction).

Minifying https://cdn.flashtalking.com/xre/240/2406783/17658…s/j-2406783-1765826.js could save 3KiB (16% reduction) after compression.
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Mobile Resource Breakdown
Total Resources164
Number of Hosts49
Static Resources102
JavaScript Resources58
CSS Resources2
www.hbr.com
www.hbr.net
www.hbr.org
www.hbr.info
www.hbr.biz
www.hbr.us
www.hbr.mobi
www.br.org
www.hbr.org
www.bbr.org
www.hbbr.org
www.bhbr.org
www.gbr.org
www.hgbr.org
www.ghbr.org
www.ybr.org
www.hybr.org
www.yhbr.org
www.ubr.org
www.hubr.org
www.uhbr.org
www.jbr.org
www.hjbr.org
www.jhbr.org
www.nbr.org
www.hnbr.org
www.nhbr.org
www.hr.org
www.hvr.org
www.hbvr.org
www.hvbr.org
www.hgr.org
www.hbgr.org
www.hhr.org
www.hbhr.org
www.hhbr.org
www.hnr.org
www.hbnr.org
www.hb.org
www.hbe.org
www.hbre.org
www.hber.org
www.hbd.org
www.hbrd.org
www.hbdr.org
www.hbf.org
www.hbrf.org
www.hbfr.org
www.hbt.org
www.hbrt.org
www.hbtr.org