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Taboola.com Content Discovery & Native Advertising | Taboola.com

Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.

Need help with your SEO?
Online Status
Offline

Server IP address resolved: No
Http response code: None
Last Checked: 09/16/2019

Taboola.com receives about one million unique visitors and two million pageviews per day. The estimated value of taboola.com is thirty million USD. Each unique visitor makes about 1.61 pageviews on average.

Over the time taboola.com has been ranked as high as 167 in the world, while most of its traffic comes from United States, where it reached as high as 278 position.

Taboola.com is registered under .COM top-level domain. Check other websites in .COM zone.

At the time of the last check (November 28, 2019) taboola.com has a valid and up-to-date SSL certificate issued by GoDaddy.com, Inc. that expires on December 05, 2020. Check other websites using SSL certificates issued by GoDaddy.com, Inc..

According to Web of Trust taboola.com is a suspicious domain.

Mobile-Friendly test indicates that taboola.com is well optimized for mobile and tablet devices, however website page loading time could be improved.

Global Rank
303
Average Load Time
1.91sec
Links In Count
1,379
Website Value
$30.1 M

Audience Geography. Where are taboola.com visitors located?

Country Percent of Pageviews
United States United States US25%
India India IN9.4%
Brazil Brazil BR8%
Japan Japan JP6.5%
Israel Israel IL5.2%
Germany Germany DE4.4%
France France FR3.4%
Spain Spain ES2.9%
Mexico Mexico MX2.5%
Other32.6%
Country Percent of Visitors
United States United States US19.6%
Japan Japan JP9.4%
India India IN7.1%
Germany Germany DE6.5%
Brazil Brazil BR5.1%
France France FR4.8%
Spain Spain ES4%
Mexico Mexico MX3.5%
Italy Italy IT2.8%
Other37.1%

Where do visitors go on taboola.com?

Subdomain Pageviews
trc.taboola.com		49.89%
backstage.taboola.com		26.78%
api.taboola.com		13.68%
taboola.com		3.27%
authentication.taboola.com		1.13%
offstage.taboola.com		1.05%
jira.taboola.com		0.56%
go.taboola.com		0.52%
brain.taboola.com		0.33%
other		2.8%
Subdomain Pageviews per User
offstage.taboola.com		35
backstage.taboola.com		18.1
yj-api.taboola.com		7
office.taboola.com		6.4
jira.taboola.com		6.1
brain.taboola.com		4.3
careers.taboola.com		2.6
pubhelp.taboola.com		2.6
help.taboola.com		2.3
cdn.taboola.com		2.2
other		1.2
Subdomain Reach
trc.taboola.com		73.55%
api.taboola.com		20.97%
taboola.com		2.65%
backstage.taboola.com		2.4%
authentication.taboola.com		1.45%
go.taboola.com		0.81%
signup.taboola.com		0.42%
blog.taboola.com		0.34%
popup.taboola.com		0.24%
imprammp.taboola.com		0.21%
other		1.51%

How popular is taboola.com?

Days Reach Rank Reach Rank Delta Reach per Million Reach per Million Delta
90246-83248934.1%
30243192430-6.862%
7255023800.7%
1245-724101%
Days Pageviews Rank Pageviews Rank Delta Pageviews per Million Pageviews per Million Delta Pageviews per User Pageviews per User Delta
90627-127108422.7%1.61-8.523%
3062110107-2.4%1.624.5%
7603-101100.2%1.730%
1596-14411334%1.833%
Period Global Rank Global Rank Delta
past 3 months303-113
past month3009
past week304-5
yesterday306-29

Alexa Rank shows how popular taboola.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If taboola.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to taboola.com and pageviews on taboola.com over the past 3 months.

Overview
Last Updated: 01/18/2020
Overall result - "taboola.com" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "taboola.com" OK.

Norton ConnectSafe evaluates taboola.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 10/10/2016
GSS "taboola.com" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 02/18/2019
Malware not found at "taboola.com".
"taboola.com" is not a phishing page.
"taboola.com" does not install unwanted software.
"taboola.com" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/09/2019
SA "taboola.com" OK.

McAfee assesses taboola.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze taboola.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "taboola.com" UNCERTAIN.

The WOT calculates reputation of the taboola.com. This reputation system receives ratings from users and information from third-party sources, assesses the taboola.com for safety features and confirms, whether taboola.com is suitable for children.

SSL Information
SSL Checker Tool
Domain taboola.com
Issuer Organization GoDaddy.com, Inc.
Issuer Go Daddy Secure Certificate Authority - G2
Algorithm RSA-SHA256
Valid form 12/05/2018
Expiration 12/05/2020
Signed Certificate is not self signed
Additional Domains taboola.com
www.taboola.com
de.taboola.com
www.convertmedia.com
www.taboola.ca
taboola.ca
japanese.taboola.com
taboola.com.br
dev.taboola.com
ko.taboola.com
www.taboola.com.br
cn.taboola.com
convertmedia.com
jap.taboola.com
staging.taboola.com
Server Location
Geolocation Tool
Ashburn
Virginia
United States
ASN Information
ASN Lookup Tool

ASN ID: 54113
ASN Title: FASTLY - Fastly, US

Last Update: 05/29/2019

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 54113
ASName: FASTLY
ASHandle: AS54113
RegDate: 2011-10-04
Updated: 2012-03-02
Comment: http://www.fastly.com/
Ref: https://rdap.arin.net/registry/autnum/54113

OrgName: Fastly
OrgId: SKYCA-3
Address: PO Box 78266
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2011-09-16
Updated: 2017-03-30
Ref: https://rdap.arin.net/registry/entity/SKYCA-3

OrgNOCHandle: FNO19-ARIN
OrgNOCName: Fastly Network Operations
OrgNOCPhone: +1-415-404-9374
OrgNOCEmail: noc@fastly.com
OrgNOCRef: https://rdap.arin.net/registry/entity/FNO19-ARIN

OrgTechHandle: FRA19-ARIN
OrgTechName: Fastly RIR Administrator
OrgTechPhone: +1-415-404-9374
OrgTechEmail: rir-admin@fastly.com
OrgTechRef: https://rdap.arin.net/registry/entity/FRA19-ARIN

OrgAbuseHandle: ABUSE4771-ARIN
OrgAbuseName: Abuse Account
OrgAbusePhone: +1-415-496-9353
OrgAbuseEmail: abuse@fastly.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE4771-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
Content Discovery & Native Advertising | Taboola.com
The title has an optimal length. Search engines typically displays the first 50–70 characters of a title tag. If you keep your titles under 70 characters, our research suggests that you can expect about 90% of your titles to display properly.
Description
Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
Language not found
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
Not Found
Images
Attribute ALT
Line 58, ...<img height="1" width="1" alt="" style="display:none" src="https:...
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
1 H1 tag(s).
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
H2
17 H2 tag(s).
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
—
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
—
H5
—
H6
—
Iframes Information
iFrame
Line 172, ...<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PC4J...
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
5.35 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Line 7, /sites/all/themes/taboola2017/images/taboola/favicon.png
default, favicon.ico
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
—
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
—
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
—
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
—
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
—
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
—
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
—
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (/robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
38 record(s)
Other User-Agent
Not found
Default User-Agent
1 record(s)
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File Loaded successfully (/sitemap.xml)
Using a sitemap doesn't guarantee that all the items in your sitemap will be crawled and indexed, however, your site will benefit from having a sitemap.
WHOIS
WHOIS Lookup Tool

Domain Name: TABOOLA.COM
Registry Domain ID: 834820814_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2019-03-25T04:36:17Z
Creation Date: 2007-02-23T22:21:41Z
Registry Expiry Date: 2021-02-23T22:21:41Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: DNS1.P05.NSONE.NET
Name Server: DNS2.P05.NSONE.NET
Name Server: DNS3.P05.NSONE.NET
Name Server: DNS4.P05.NSONE.NET
Name Server: NS01.DNSFASTER.COM
Name Server: NS02.DNSFASTER.COM
Name Server: NS03.DNSFASTER.COM
Name Server: NS04.DNSFASTER.COM
DNSSEC: signedDelegation
DNSSEC DS Data: 48553 13 2 57AF2F182A541A91AD24CC6583867C2BA331255B03E2A32579A625AD1F3BE3CA
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2019-10-01T13:42:22Z

DNS Records
DNS Lookup Tool
HostA RecordTTL
taboola.com151.101.1.181600
taboola.com151.101.65.181600
taboola.com151.101.129.181600
taboola.com151.101.193.181600
HostMX RecordPriorityTTL
taboola.comalt1.aspmx.l.google.com5300
taboola.comalt2.aspmx.l.google.com5300
taboola.comaspmx2.googlemail.com10300
taboola.comaspmx3.googlemail.com10300
taboola.comaspmx4.googlemail.com10300
taboola.comaspmx5.googlemail.com10300
taboola.comaspmx.l.google.com1300
HostNS RecordTTL
taboola.comdns1.p05.nsone.net600
taboola.comdns2.p05.nsone.net600
taboola.comdns3.p05.nsone.net600
taboola.comdns4.p05.nsone.net600
taboola.comns01.dnsfaster.com600
taboola.comns02.dnsfaster.com600
taboola.comns03.dnsfaster.com600
taboola.comns04.dnsfaster.com600
HostTXT RecordTTL
taboola.comMS=ms65608087600
taboola.comv=spf1 ip4:194.90.89.129 include:_spf.salesforce.com include:_spf.google.com include:servers.mcsv.net include:mktomail.com include:_spf.acquia.com include:stspg-customer.com \010 ~all600
taboola.comgoogle-site-verification=WtvTbfD00SqocN9f66FsffUbeXC7FwKDe9BvotdOkxI600
taboola.comgoogle-site-verification=QU6wU2G_owHwnEc7mm0PjQoaKkGJiwkqX0mu5uIRkW8600
taboola.com_globalsign-domain-verification=EjPxRpSNAI2an12JHUpXeiMSoted2BhX6p_ljbqWlU600
taboola.comdropbox-domain-verification=83v9pbst2ah0600
taboola.comgoogle-site-verification=Nbis9KGSAEo8DL0DrsrKbaEszIQoMrI3yVsjQpySJ3M600
taboola.comgoogle-site-verification=N60gm5YnA_5ibrU2k9tH-TJqaVwp-P3sB44ZzWbzxAc600

dns1.p05.nsone.net
TTL: 3600
Email address: hostmaster.nsone.net
Serial: 1565013133
Refresh: 43200
Retry: 7200
Expire: 604800
Minimum: 600

HTML Validation Tool
Errors
Warnings
Desktop Page Insights Tool

Last tested: 12/02/2019

Desktop
Desktop Speed
76%
Desktop Resource Breakdown
Total Resources161
Number of Hosts32
Static Resources90
JavaScript Resources62
CSS Resources20
Mobile Page Insights Tool

Last tested: 12/02/2019

Mobile
Mobile Usability
99%
Mobile Speed
55%
Mobile Resource Breakdown
Total Resources160
Number of Hosts32
Static Resources90
JavaScript Resources62
CSS Resources20
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