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Toysrus.ca Toy Store For All Your Toy Needs | Toys R Us Canada

Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R Us Canada is Canada’s leading dedicated specialty retailer of toys and baby products.

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Online Status
Online

Server IP address resolved: Yes
Http response code: 200
Response time: 0.48 sec.
Last Checked: 08/07/2019

Toysrus.ca receives about three thousand unique visitors and twenty thousand pageviews per day. The estimated value of toysrus.ca is four hundred thousand USD. Each unique visitor makes about 6.85 pageviews on average.

Over the time toysrus.ca has been ranked as high as 5,882 in the world, while most of its traffic comes from Canada, where it reached as high as 661 position.

We recommend moving toysrus.ca server from United States to Canada, as it will speed up toysrus.ca page load time for the majority of their users.

At the time of the last check (July 05, 2019) toysrus.ca has a valid and up-to-date SSL certificate that expires on January 05, 2020.

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust toysrus.ca is quite a safe domain.

Mobile-Friendly test indicates that toysrus.ca is well optimized for mobile and tablet devices.

Global Rank
31,639
Average Load Time
1.48sec
Links In Count
834
Website Value
$350,400
Overview
Last Updated: 08/24/2019
Overall result - "toysrus.ca" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "toysrus.ca" OK.

Norton ConnectSafe evaluates toysrus.ca for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 02/07/2019
GSS "toysrus.ca" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 01/09/2019
Malware not found at "toysrus.ca".
"toysrus.ca" is not a phishing page.
"toysrus.ca" does not install unwanted software.
"toysrus.ca" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/10/2019
SA "toysrus.ca" OK.

McAfee assesses toysrus.ca for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze toysrus.ca for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "toysrus.ca" VERY GOOD.

The WOT calculates reputation of the toysrus.ca. This reputation system receives ratings from users and information from third-party sources, assesses the toysrus.ca for safety features and confirms, whether toysrus.ca is suitable for children.

SSL Information
Domain www.toysrus.ca
Issuer GeoTrust TLS RSA CA G1
Algorithm RSA-SHA256
Valid form 01/05/2018
Expiration 01/05/2020
Signed Certificate is not self signed
Additional Domains www.toysrus.ca
toysrus.ca
Server Location
King of Prussia
Pennsylvania
United States
ASN Information

ASN ID: 11862
ASN Title: GSIC - Radial, Inc., US

Last Update: 05/30/2019

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 11862
ASName: GSIC
ASHandle: AS11862
RegDate: 2012-07-02
Updated: 2012-07-02
Ref: https://rdap.arin.net/registry/autnum/11862

OrgName: Radial, Inc.
OrgId: GCS-124
Address: 935 First Ave.
City: King of Prussia
StateProv: PA
PostalCode: 19406
Country: US
RegDate: 2012-06-01
Updated: 2016-05-18
Ref: https://rdap.arin.net/registry/entity/GCS-124

OrgAbuseHandle: NETWO5165-ARIN
OrgAbuseName: Network Services
OrgAbusePhone: +1-610-491-1000
OrgAbuseEmail: ipadmin@gsicommerce.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/NETWO5165-ARIN

OrgTechHandle: NETWO5165-ARIN
OrgTechName: Network Services
OrgTechPhone: +1-610-491-1000
OrgTechEmail: ipadmin@gsicommerce.com
OrgTechRef: https://rdap.arin.net/registry/entity/NETWO5165-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
Toy Store For All Your Toy Needs | Toys R Us Canada
The title is too long, search engines may need to shorten it in the search results and your keywords may not appear on the search results page. You should try to keep the length of the title somewhere between at least 10 characters and 70 characters.
Description
Free shipping on eligible items of $49 or more. Shop online at Toys R Us Canada or in-store for all things toys and baby. Toys R Us Canada is Canada’s leading dedicated specialty retailer of toys and baby products.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
Language not found
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
Not Found
Images
Attribute ALT
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Line 2280, ...<img width="963" height="40" alt="" src="/cms_widgets/27/63/27638...
Line 2283, ...<img alt="" style="width: 100px; height: 100px; display: inline-b...
Line 2284, ...<img alt="" style="width: 100px; height: 100px; display: inline-b...
Line 2285, ...<img alt="" style="width: 100px; height: 100px; display: inline-b...
Line 2286, ...<img alt="" style="width: 100px; height: 100px; display: inline-b...
Line 2287, ...<img alt="" style="width: 100px; height: 100px; display: inline-b...
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Line 2415, ...<img border="0" name="cms_image298125327" src="http://TRUSCA.imag...
Line 2430, ...<img height="1" width="1" alt="" style="display:none" src="https:...
Line 2460, ...<img height="1" width="1" style="display:none" src="https://www.f...
Line 2826, ...<img style="display: none;" src="/cms_widgets/27/50/2750570_asset...
Line 3328, ...<img src="https://toysrus.affiliatetechnology.com/impression.php"...
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
The H1 tag is missing
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about. Add a header to the page by using a H1 tag and place it within the BODY of the page source.
H2
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
5 H4 tag(s).
H5
H6
Iframes Information
iFrame
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Line 2448, ...<iframe src="https://4351305.fls.doubleclick.net/activityi;src=43...
Line 2647, ...<iframe src="http://media.gsimedia.net/ipixel?spacedesc=1113294_1...
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
2.60 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Line 186, /favicon.ico
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File failed Loaded (robots.txt)
If you don’t have a robots.txt file, then search engines will still crawl and index your website. However, you will not be able to tell search engines which pages or folders they should not crawl.
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File failed Loaded (sitemap.xml)
Your site will benefit from having a sitemap.
WHOIS

Domain name: toysrus.ca
Domain status: registered
Creation date: 2000/10/24
Expiry date: 2019/07/10
Updated date: 2018/10/05
DNSSEC: Unsigned

Registrar:
Name: MarkMonitor International Canada Ltd.
Number: 5000040

Registrant:
Name: Toys R Us (Canada) LTD

Administrative contact:
Name: Dan Benuzzi
Postal address: 2777 Langstaff Road
Concord ON L4K4M5 Canada
Phone: +1.9056602004
Fax: +1.9056602004
Email: benuzzid@toysrus.com

Technical contact:
Name: Dan Benuzzi
Postal address: 2777 Langstaff Road
Concord ON L4K4M5 Canada
Phone: +1.9056602004
Fax: +1.9056602004
Email: benuzzid@toysrus.com

Name servers:
cbru.br.ns.els-gms.att.net
cmtu.mt.ns.els-gms.att.net
ftp2.tru.com

% WHOIS look-up made at 2018-11-08 15:26:17 (GMT)
%
% Use of CIRA's WHOIS service is governed by the Terms of Use in its Legal
% Notice, available at http://www.cira.ca/legal-notice/?lang=en
%
% (c) 2018 Canadian Internet Registration Authority, (http://www.cira.ca/)

DNS Records
HostA RecordTTL
toysrus.ca199.241.233.1783600
HostMX RecordPriorityTTL
toysrus.catoysrus-ca.mail.protection.outlook.com03600
HostNS RecordTTL
toysrus.cadns2.easydns.net3600
toysrus.cadns1.easydns.com3600
toysrus.cadns3.easydns.org3600
toysrus.cadns4.easydns.info3600
HostTXT RecordTTL
toysrus.capo0simqroe3hveetm46focvhc3600
toysrus.caspf2.0/pra a:gsitoysruscan.outbound.ed10.com -all3600
toysrus.ca6/5F9pPGtiWctsEGAEQ9zNO3MqmGl+hf+tWGWDuuaN8RJMJqAH5sszqe6KLps696VHsOg+cVpTX2mXnX7RLlRQ==3600
toysrus.caMS=ms221784933600
toysrus.cav=spf1 ip4:66.46.233.75 include:spf.protection.outlook.com -all3600
toysrus.cagoogle-site-verification=g9w5-lfrz4j3QriCnOChyDs_D1akiz7DaoZcYqOZsRI3600
toysrus.cacqb7uhrp9538k045c6lodedvgk3600

dns1.easydns.com
TTL: 3600
Email address: zone.easydns.com
Serial: 1564510227
Refresh: 3600
Retry: 600
Expire: 604800
Minimum: 300

Errors
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"...den;"> <img border="0" name="cms_image298125327" src="http://TRUSCA.imageg.net/cms_widgets/27/51/2751690_assets/1X1.jpg" height="1" width="1" align="Default" valign="Default" /> <!-..."
Line: 2654 Column: 163 - 464
"...none"></a><img border="0" name="cms_image593053150" src="http://TRUSCA.imageg.net/cms_widgets/27/50/2750570_assets/TRU_Footer_PriceMatch_E.jpg" height="110" width="175" alt="Price Match" align="Default" valign="Default" style="cursor:pointer" title="Price Match" onClick="javascript:invokeAnchor('linkURL2');" /> <!-- ..."
Line: 2741 Column: 166 - 466
"...none"></a><img border="0" name="cms_image69311706_25" src="http://TRUSCA.imageg.net/cms_widgets/27/50/2750564_assets/TRU_Footer_ENews_E.jpg" height="110" width="175" alt="E-Newsletter" align="Default" valign="Default" style="cursor:pointer" title="E-Newsletter" onClick="javascript:invokeAnchor('linkURL3');" /></div>..."
Line: 2767 Column: 156 - 450
"...none"></a><img border="0" name="cms_image61150103_30" src="http://TRUSCA.imageg.net/cms_widgets/27/50/2750571_assets/TRU_Footer_REvents_E.jpg" height="110" width="175" alt="R Events" align="Default" valign="Default" style="cursor:pointer" title="R Events" onClick="javascript:invokeAnchor('linkURL4');" /></div>..."
Line: 2793 Column: 175 - 488
"...none"></a><img border="0" name="cms_image582112289" src="http://TRUSCA.imageg.net/cms_widgets/27/50/2750573_assets/TRU_Footer_Charitable_E.jpg" height="110" width="175" alt="Charitable Giving" align="Default" valign="Default" style="cursor:pointer" title="Charitable Giving" onClick="javascript:invokeAnchor('linkURL5');" /></div>..."
Line: 2819 Column: 169 - 480
"...none"></a><img border="0" name="cms_image56279231_31" src="http://TRUSCA.imageg.net/cms_widgets/27/50/2750565_assets/TRU_footer_accessibility-en.jpg" height="110" width="175" alt="Accessibility" align="Default" valign="Default" style="cursor:pointer" title="Accessibility" onClick="javascript:invokeAnchor('linkURL6');" /></div>..."

Last tested: 08/02/2016

Desktop
Desktop Speed
69%
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

http://cs.komoona.com:32121/CookieSyncI/ext/V6Dza7lQJ3QAACcroqQAAAFk%261177 (expiration not specified)
http://csm2waycm-atl.netmng.com/cm/ (expiration not specified)
http://d3966zi6nldrug.cloudfront.net/pixel.gif (expiration not specified)
http://js.casalemedia.com/casaleJTag.js (expiration not specified)
http://widgets.mytoysrus.ca/js/cookieTemplate.min.1470165869137.js (expiration not specified)
http://widgets.mytoysrus.ca/js/widget.tru.1470165866374.min.js (expiration not specified)
http://widgets.mytoysrus.ca/vendor/vendor.min.1470165869137.js (expiration not specified)
http://www.toysrus.ca/graphics/product_images/pTRUCA1-15841008t130.jpg (expiration not specified)
http://www.toysrus.ca/graphics/product_images/pTRUCA1-20339402t130.jpg (expiration not specified)
http://www.toysrus.ca/graphics/product_images/pTRUCA1-20370473t130.jpg (expiration not specified)
http://www.toysrus.ca/graphics/product_images/pTRUCA1-20648845t130.jpg (expiration not specified)
http://www.toysrus.ca/graphics/product_images/pTRUCA1-23934104t130.jpg (expiration not specified)
https://dsa.csdata1.com/data/js/8003076/csgather.js (expiration not specified)
https://tcadops.tcmwebcorp.com/tcadops_rm/tru/tru_tcadops_script.js (expiration not specified)
https://toysrus.affiliatetechnology.com/abandonment.js (expiration not specified)
https://toysrus.affiliatetechnology.com/impression.php (expiration not specified)
http://c.go-mpulse.net/boomerang/config.js?key=XKB…mory,CACHE_RELOAD,LOGN (5 minutes)
http://cdn.mediative.com/a/mediative/sites/toysrus_en.js (15 minutes)
http://cdn.mediative.com/a/mediative/sites/toysrusmdv_en.js (15 minutes)
http://www.googletagservices.com/tag/js/gpt.js (15 minutes)
https://cdn.mediative.com/a/mediative/house/TRU_CS…ollectorsCorner_en.jpg (15 minutes)
https://cdn.mediative.com/a/mediative/house/TRU_EN_728x90.jpg (15 minutes)
http://connect.facebook.net/en_US/fbds.js (20 minutes)
http://b.monetate.net/js/1/a-6bfa604a/p/toysrus.ca/408379/g (60 minutes)
http://js-agent.newrelic.com/nr-963.min.js (60 minutes)
http://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
http://trusca.imageg.net/cms_widgets/26/28/2628623…umeDiscount_100611.jpg (72.5 minutes)
http://trusca.imageg.net/images/i18n/en_CA/df_drop…_hdrMainNavBrandBG.gif (72.9 minutes)
http://trusca.imageg.net/cms_widgets/26/28/2628624_assets/cgiving_en.jpg (73.3 minutes)
http://trusca.imageg.net/cms_widgets/26/28/2628629…ce_match_110813_en.jpg (74.1 minutes)
http://trusca.imageg.net/foresee/foresee-trigger.js (3.7 hours)
http://trusca.imageg.net/min-cat/analytics-js.xml.min.js (3.7 hours)
http://trusca.imageg.net/min-cat/head-js.xml.min.js (3.7 hours)
http://trusca.imageg.net/min-cat/shared-css.xml.min.css (3.7 hours)
http://trusca.imageg.net/min-cat/tru-js.xml.min.js (3.7 hours)
http://trusca.imageg.net/min-cat/pages-css.xml.min.css (3.8 hours)
http://trusca.imageg.net/foresee/foresee-alive.js (3.9 hours)
http://trusca.imageg.net/min-cat/tru-css.xml.min.css (4.3 hours)
http://www.toysrus.ca/foresee/foresee-dhtml.css?build=18 (6 hours)
http://www.toysrus.ca/foresee/foresee-surveydef.js?build=18 (6 hours)
http://www.toysrus.ca/cms_widgets/26/28/2628626_as…r_accessibility-en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/28/2628629_assets/backtotop.png (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…orporate_072916_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…RU_Flyer_072916_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…_FreeShipping_6_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…TRU_HERO_072916_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…TRU_LBox_080116_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…TRU_RBox_072916_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…RU_Rails_080116_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668348_as…U_StorePickup_7_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668349_as…250_Exclusives_En_.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668349_as…250_PriceMatch_en2.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668349_as…CSpot_GiftCard_en2.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668349_as…TRU_CSpot_STEM_en2.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668349_as…_CSpot_Wishlist_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668353_as…t_Header_090115_en.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668353_as…U_HP_Outdoor_en_01.jpg (2 days)
http://www.toysrus.ca/cms_widgets/26/68/2668353_as…/TRU_HP_STWD_en_01.jpg (2 days)

Your page has 3 blocking script resources and 3 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

http://trusca.imageg.net/foresee/foresee-alive.js
http://trusca.imageg.net/min-cat/head-js.xml.min.js
http://code.jquery.com/jquery-1.11.2.min.js

Optimize CSS Delivery of the following:

http://trusca.imageg.net/min-cat/shared-css.xml.min.css
http://trusca.imageg.net/min-cat/pages-css.xml.min.css
http://trusca.imageg.net/min-cat/tru-css.xml.min.css

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 75.3KiB (50% reduction).

Losslessly compressing http://trusca.imageg.net/images/i18n/en_CA/trusca_headFoot_sprite.png could save 34.5KiB (57% reduction).
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Losslessly compressing http://www.toysrus.ca/cms_widgets/26/28/2628626_as…r_accessibility-en.jpg could save 3.9KiB (50% reduction).
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Losslessly compressing http://www.toysrus.ca/cms_widgets/26/28/2628629_assets/backtotop.png could save 969B (38% reduction).
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Losslessly compressing http://trusca.imageg.net/images/i18n/en_CA/df_drop…hdrMainNavFindLink.gif could save 539B (16% reduction).

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 12.3KiB (66% reduction).

Compressing http://f.monetate.net/trk/4/s/a-6bfa604a/p/toysrus…27&fl=!f&hvc=!t&eoq=!t could save 7.3KiB (72% reduction).
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Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 4.2KiB (26% reduction).

Minifying http://www.toysrus.ca/home/index.jsp?categoryId=2567269 could save 4.2KiB (26% reduction) after compression.

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 729B (18% reduction).

Minifying http://cdn.mediative.com/a/mediative/sites/toysrus_en.js could save 729B (18% reduction) after compression.

Desktop Resource Breakdown
Total Resources196
Number of Hosts65
Static Resources88
JavaScript Resources46
CSS Resources5

Last tested: 08/02/2016

Mobile
Mobile Usability
97%
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <li class="slick-active">1</li> and 2 others are close to other tap targets final.
The tap target <button type="button">1</button> is close to 4 other tap targets final.
The tap target <button type="button">2</button> and 1 others are close to other tap targets final.

Mobile Speed
71%
Your page has 4 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Optimize CSS Delivery of the following:

http://social.skavaone.com/catalog/v201605310446p-min/css/all.css
http://m.toysrus.ca/skavastream/studio/loadCSSModu…af950&custom=558_t,564
http://m.toysrus.ca/skavastream/studio/loadCSSModu…viewId=1&evPublishId=1
http://fonts.googleapis.com/css?family=Roboto:400,500

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://toysrus.ca/
http://m.toysrus.ca/
http://m.toysrus.ca/?TRU=1

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

http://d1qu5glrowluo1.cloudfront.net/299/1452113548490.493156230.jpg (expiration not specified)
https://dsa.csdata1.com/data/js/8003076/csgather.js (expiration not specified)
http://tags.tiqcdn.com/utag/toysrus/mobile-ca/prod/utag.js (5 minutes)
http://www.googletagmanager.com/gtm.js?id=GTM-MPT4HW (15 minutes)
http://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=toy…81855&cb=1470165862564 (30 minutes)
http://d1qu5glrowluo1.cloudfront.net/299/1442002353547.1628804113.jpg (60 minutes)
http://d1qu5glrowluo1.cloudfront.net/299/1466707414507.971937704.jpg (60 minutes)
https://www.google-analytics.com/plugins/ua/ec.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 2.9KiB (68% reduction).

Losslessly compressing http://m.toysrus.ca/skassets/ftl/v201608012240p/im…jax-loader-android.png could save 2.9KiB (68% reduction).

Mobile Resource Breakdown
Total Resources40
Number of Hosts16
Static Resources23
JavaScript Resources18
CSS Resources4
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