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Trademe.co.nz Buy online and sell with NZ's #1 auction & classifieds site | Trade Me

Want to buy or sell? Head to Trade Me, NZ’s biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.

Need help with your SEO?
Online Status
Online

Server IP address resolved: Yes
Http response code: 200
Response time: 4.47 sec.
Last Checked: 02/27/2019

Trademe.co.nz receives about twenty thousand unique visitors and two hundred thousand pageviews per day. The estimated value of trademe.co.nz is three million USD. Each unique visitor makes about 9.94 pageviews on average.

Over the time trademe.co.nz has been ranked as high as 1,801 in the world, while most of its traffic comes from New Zealand, where it reached as high as 5 position.

It’s good for trademe.co.nz that their server is also located in New Zealand, as that enables the majority of their visitors to benefit from a much faster page load time.

At the time of the last check (January 28, 2019) trademe.co.nz has an expired SSL certificate (expired on February 22, 2019).

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust trademe.co.nz is quite a safe domain.

Mobile-Friendly test indicates that trademe.co.nz is well optimized for mobile and tablet devices, however website page loading time could be improved.

Global Rank
2,654
Average Load Time
1.25sec
Links In Count
3,239
Website Value
$3.1 M
Overview
Last Updated: 06/16/2019
Overall result - "trademe.co.nz" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "trademe.co.nz" OK.

Norton ConnectSafe evaluates trademe.co.nz for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 10/10/2016
GSS "trademe.co.nz" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 01/09/2019
Malware not found at "trademe.co.nz".
"trademe.co.nz" is not a phishing page.
"trademe.co.nz" does not install unwanted software.
"trademe.co.nz" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/09/2019
SA "trademe.co.nz" OK.

McAfee assesses trademe.co.nz for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze trademe.co.nz for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "trademe.co.nz" VERY GOOD.

The WOT calculates reputation of the trademe.co.nz. This reputation system receives ratings from users and information from third-party sources, assesses the trademe.co.nz for safety features and confirms, whether trademe.co.nz is suitable for children.

SSL Information
Domain www.trademe.co.nz
Issuer DigiCert SHA2 Extended Validation Server CA
Algorithm RSA-SHA256
Valid form 01/03/2018
Expiration 02/22/2019
Signed Certificate is not self signed
Additional Domains www.trademe.co.nz
touch.trademe.co.nz
secure.trademe.co.nz
trademe.co.nz
admin.trademe.co.nz
Server Location
Wellington
Wellington
New Zealand
ASN Information

ASN ID: 9834
ASN Title: Trade Me Limited

Last Update: 05/29/2019

% [whois.apnic.net]
% Whois data copyright terms http://www.apnic.net/db/dbcopyright.html

% Information related to 'AS9216 - AS10239'

as-block: AS9216 - AS10239
descr: APNIC ASN block
remarks: These AS numbers are further assigned by APNIC
remarks: to APNIC members and end-users in the APNIC region
admin-c: HM20-AP
tech-c: HM20-AP
mnt-by: APNIC-HM
mnt-lower: APNIC-HM
last-modified: 2009-05-19T07:00:23Z
source: APNIC

role: APNIC Hostmaster
address: 6 Cordelia Street
address: South Brisbane
address: QLD 4101
country: AU
phone: +61 7 3858 3100
fax-no: +61 7 3858 3199
e-mail: helpdesk@apnic.net
admin-c: AMS11-AP
tech-c: AH256-AP
nic-hdl: HM20-AP
remarks: Administrator for APNIC
notify: hostmaster@apnic.net
mnt-by: MAINT-APNIC-AP
last-modified: 2013-10-23T04:06:51Z
source: APNIC

% Information related to 'AS9834'

% Abuse contact for 'AS9834' is 'noc@trademe.co.nz'

aut-num: AS9834
as-name: TRADEME-AS-NZ
descr: Trade Me Limited
descr: Where kiwis buy and sell
country: NZ
org: ORG-TML1-AP
import: From AS4768
action pref=100;
accept ANY
import: From AS4648
action pref=100;
accept ANY
import: From AS9901
accept { 0.0.0.0/0 }
import: From AS4648
accept { 0.0.0.0/0 }
import: From AS9560
action pref=120;
accept ANY
import: From AS9439
action pref=120;
accept ANY
export: to AS4768
action community = {9834:4768};
announce AS9834
export: to AS4648
action community = {9834:4648};
announce AS9834
export: to AS9901
announce AS9834
export: to AS9560
action community = {9834:9560};
announce AS9834
export: to AS9439
action community = {9834:9439};
announce AS9834
admin-c: am429-ap
tech-c: am429-ap
mnt-routes: MAINT-NZ-TRADEME
mnt-by: MAINT-NZ-TRADEME
mnt-irt: IRT-TRADEME-NZ
last-modified: 2018-01-31T03:32:36Z
source: APNIC

irt: IRT-TRADEME-NZ
address: Level 5, One Market Lane
address: 2 Market Lane
address: Wellington
e-mail: noc@trademe.co.nz
abuse-mailbox: noc@trademe.co.nz
admin-c: AM429-AP
tech-c: AM429-AP
auth: # Filtered
mnt-by: MAINT-NZ-TRADEME
last-modified: 2016-08-30T21:59:21Z
source: APNIC

organisation: ORG-TML1-AP
org-name: Trade Me Limited
country: NZ
address: Trade Me, PO Box 11042
address: Manners Street,
phone: +64-4-803-2600
fax-no: +64-4-803-2699
e-mail: noc@trademe.co.nz
mnt-ref: APNIC-HM
mnt-by: APNIC-HM
last-modified: 2017-08-20T22:54:35Z
source: APNIC

person: Allister Maguire
nic-hdl: AM429-AP
e-mail: noc@trademe.co.nz
address: Level 5, One Market Lane
address: 2 Market Lane
address: Wellington
phone: +64 4 803 2600
country: NZ
mnt-by: MAINT-NZ-TRADEME
last-modified: 2018-01-31T03:34:59Z
source: APNIC

% This query was served by the APNIC Whois Service version 1.88.15-46 (WHOIS-US3)

HTML Metatags
Title
Buy online and sell with NZ's #1 auction & classifieds site | Trade Me
The title has an optimal length. Search engines typically displays the first 50–70 characters of a title tag. If you keep your titles under 70 characters, our research suggests that you can expect about 90% of your titles to display properly.
Description
Want to buy or sell? Head to Trade Me, NZ’s biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
en English
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
Not Found
Images
Attribute ALT
Line 335, ...<img src="/Images/Payments/ping-logo.svg" class="pinglogo-mini">...
Line 338, ...<img id="bluefishBalanceUrl" src="/Images/Payments/ping-balance.s...
Line 669, ...<img src="/images/homepage/welcome_banner.png">...
Line 755, ...<img style="width: 291px" src="https://trademe.tmcdn.co.nz/tm/pro...
Line 759, ...<img style="width: 291px" src="https://trademe.tmcdn.co.nz/tm/pro...
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
1 H1 tag(s).
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
H2
2 H2 tag(s).
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
Line 153, ...<h3> <a href="/" id="SiteHeader_SiteTabs_homeLink">...
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
6 H4 tag(s).
H5
H6
Iframes Information
iFrame
Line 85, ...<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KMC2M2" he...
Line 7532, ...<iframe sandbox="allow-same-origin allow-scripts" id="multisync-i...
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
3.94 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Line 30, /favicon.ico?desktop
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Line 29, /images/apple-touch-icon.png
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (/robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
31 record(s)
Other User-Agent
5 record(s)
Default User-Agent
Not found
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File failed Loaded (/sitemap.xml)
Your site will benefit from having a sitemap.
WHOIS

% Terms of Use
%
% By submitting a WHOIS query you are entering into an agreement with Domain
% Name Commission Ltd on the following terms and conditions, and subject to
% all relevant .nz Policies and procedures as found at https://dnc.org.nz/.
%
% It is prohibited to:
% - Send high volume WHOIS queries with the effect of downloading part of or
% all of the .nz Register or collecting register data or records;
% - Access the .nz Register in bulk through the WHOIS service (ie. where a
% user is able to access WHOIS data other than by sending individual queries
% to the database);
% - Use WHOIS data to allow, enable, or otherwise support mass unsolicited
% commercial advertising, or mass solicitations to registrants or to
% undertake market research via direct mail, electronic mail, SMS, telephone
% or any other medium;
% - Use WHOIS data in contravention of any applicable data and privacy laws,
% including the Unsolicited Electronic Messages Act 2007;
% - Store or compile WHOIS data to build up a secondary register of
% information;
% - Publish historical or non-current versions of WHOIS data; and
% - Publish any WHOIS data in bulk.
%
% Copyright Domain Name Commission Limited (a company wholly-owned by Internet
% New Zealand Incorporated) which may enforce its rights against any person or
% entity that undertakes any prohibited activity without its written
% permission.
%
% The WHOIS service is provided by NZRS Limited.
%
version: 8.0
query_datetime: 2018-11-09T01:55:06+13:00
domain_name: trademe.co.nz
query_status: 200 Active
domain_datelastmodified: 2018-06-27T09:35:06+12:00
domain_delegaterequested: yes
domain_signed: no
%
registrar_name: iwantmyname
registrar_address1: PO Box 11671
registrar_city: Wellington
registrar_postalcode: 6142
registrar_country: NZ (NEW ZEALAND)
registrar_phone: +64 6 8880031
registrar_fax: +64 6 8880031
registrar_email: help@support.iwantmyname.com
%
ns_name_01: ns3.trademe.co.nz
ns_ip4_01: 122.252.190.65
ns_name_02: ns4.trademe.co.nz
ns_ip4_02: 122.252.190.66
ns_name_03: ns1.trademe.co.nz
ns_ip4_03: 122.252.191.65
ns_name_04: ns2.trademe.co.nz
ns_ip4_04: 122.252.191.66
%
% Additional information may be available at https://www.dnc.org.nz/whois/search?domain_name=trademe.co.nz
%

DNS Records
HostA RecordTTL
trademe.co.nz202.162.72.2120
HostMX RecordPriorityTTL
trademe.co.nzalt1.aspmx.l.google.com5300
trademe.co.nzalt4.aspmx.l.google.com10300
trademe.co.nzalt3.aspmx.l.google.com10300
trademe.co.nzaspmx.l.google.com1300
trademe.co.nzalt2.aspmx.l.google.com5300
HostNS RecordTTL
trademe.co.nzns3.trademe.co.nz3600
trademe.co.nzns1.trademe.co.nz3600
trademe.co.nzns4.trademe.co.nz3600
trademe.co.nzns2.trademe.co.nz3600
HostTXT RecordTTL
trademe.co.nzv=spf1 ip4:202.21.128.30/31 ip4:202.162.72.30/31 ip4:202.162.73.30/31 ip4:203.57.145.30/31 ip4:203.57.145.32/28 ip4:202.21.128.32/28 ip4:202.162.72.32/28 ip4:202.162.73.32/28 include:spf0.trademe.co.nz -all3600
trademe.co.nzgoogle-site-verification=NPaXBcuJVX_jBkVG4ni3hTCJZuvwIQzpgCtD7iNfA4g3600
trademe.co.nzgoogle-site-verification=JJnDdFiuWaIure4nDwdE8Z8JWb5yPseuEGBbIUhNoKQ3600
trademe.co.nzgoogle-site-verification=aONrYCywZgma9iE1uCjwGK4uju_mxnIRySqkdbAyvXc3600
trademe.co.nz8Jr2iiAFDw58Nshh2/JC+5S9jEt39ofCQlV7NNWo3drVJlDHaasGwSiN66TcM6qaciZrdrD/wckqc1JOrkd2QA==3600

ns1.trademe.co.nz
TTL: 3600
Email address: domainadmin.trademe.co.nz
Serial: 2011102175
Refresh: 300
Retry: 600
Expire: 2592000
Minimum: 3600

Errors
Line: 21 Column: 68 - 74
"...dth=1024"></meta> <!-..."
Line: 61 Column: 56 - 89
"...ade Me" /><meta property="og:description" /><meta ..."
Line: 150 Column: 29 - 103
"... <a class="nav-action-link category-directory" href="/browse" type="submit">View c..."
Line: 236 Column: 29 - 140
"... <a href="/MyTradeMe/Default.aspx" id="SiteHeader_SiteTabs_mtmViewMtmLink" class="nav-action-link" type="submit">View M..."
Line: 343 Column: 29 - 88
"... <a class="nav-action-link" href="/Community/" type="submit">View c..."
Line: 306 Column: 41 - 104
"... <img src="/Images/Payments/ping-logo.svg" class="pinglogo-mini"> ..."
Line: 309 Column: 41 - 104
"... <img src="/Images/Payments/ping-balance.svg" class="mini-badge"> ..."
Line: 630 Column: 32 - 159
"...ketplace"><img src="https://trademe.tmcdn.co.nz/tm/promospot/promo_spot_2017_11_28_mkt1383_marketplace_christmas_week_5_catsplat_a.jpg" /></a> ..."
Line: 634 Column: 32 - 159
"...ketplace"><img src="https://trademe.tmcdn.co.nz/tm/promospot/promo_spot_2017_11_28_mkt1383_marketplace_christmas_week_5_catsplat_d.jpg" /></a> ..."
Line: 390 Column: 29 - 37
"...disabled"></option> <opti..."
Line: 419 Column: 29 - 37
"...disabled"></option> <opti..."
Line: 560 Column: 1 - 172
"... <div id="LargeSkyscraper_739_wrapper" class="tm-display-ad " style="max-width:300px;min-width:300px;max-height:600px;min-height:250px;" tm-sizes="[[300, 250], [300, 600]]"></div>..."
Line: 1351 Column: - 202
"...lse');" onclick="addToWatchlis..."
Line: 1442 Column: - 187
"...lse');" onclick="addToWatchlis..."
Line: 1539 Column: - 187
"...lse');" onclick="addToWatchlis..."
Line: 1630 Column: - 196
"...lse');" onclick="addToWatchlis..."
Line: 1721 Column: - 196
"...lse');" onclick="addToWatchlis..."
Line: 1818 Column: - 214
"...lse');" onclick="addToWatchlis..."
Line: 1909 Column: - 204
"...lse');" onclick="addToWatchlis..."
Line: 2000 Column: - 184
"...lse');" onclick="addToWatchlis..."
Line: 2091 Column: - 189
"...lse');" onclick="addToWatchlis..."
Line: 2188 Column: - 187
"...lse');" onclick="addToWatchlis..."
Line: 2285 Column: - 184
"...lse');" onclick="addToWatchlis..."
Line: 2376 Column: - 194
"...lse');" onclick="addToWatchlis..."
Line: 2467 Column: - 188
"...lse');" onclick="addToWatchlis..."
Line: 2558 Column: - 187
"...lse');" onclick="addToWatchlis..."
Line: 2649 Column: - 199
"...lse');" onclick="addToWatchlis..."

45 items are hidden.
Full results are available for registered users only.
Line: 1770 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 2140 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 2237 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 2698 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 2795 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 2983 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 3080 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 3177 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 3456 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 3826 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 3923 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 4020 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 4117 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 4214 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 5312 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."

5 items are hidden.
Full results are available for registered users only.
Line: 840 Column: 13 - 78
"... <label for="job-work-experience" class="j-work-experience__label">Experi..."
Line: 882 Column: 4 - 54
"...ield"> <label class="small" for="UsedCarsBodyStyleSelect">Body s..."
Line: 897 Column: 4 - 54
"...ield"> <label class="small" for="MotorsUsedCarMakeSelect">Make</..."
Line: 983 Column: 4 - 52
"...ield"> <label class="small" for="UsedCarsPriceRangeMin">Price<..."
Line: 1039 Column: 4 - 51
"...ield"> <label class="small" for="UsedCarsYearRangeMin">Year</..."
Line: 1099 Column: 4 - 45
"...ight"> <label class="small" for="UsedCarsRegion">Locati..."
Line: 1139 Column: 4 - 53
"...ield"> <label class="small" for="NewCarsBodyStyleSelect">Body s..."
Line: 1153 Column: 4 - 53
"...ield"> <label class="small" for="MotorsNewCarMakeSelect">Make</..."
Line: 1212 Column: 4 - 51
"...ield"> <label class="small" for="NewCarsPriceRangeMin">Price<..."
Warnings
Line: 199 Column: 17 - 150
"... <img class="icon-last-chance-beta" src="/images/beta_tag_2x.png" border="0" alt="Beta Icon" title="" style="vertical-align: middle;"/> ..."
Line: 617 Column: 17 - 150
"... <img class="icon-last-chance-beta" src="/images/beta_tag_2x.png" border="0" alt="Beta Icon" title="" style="vertical-align: middle;"/> ..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."
Line: 1491 Column: 5 - 49
".../div> <i id="buyNowIcon" class="icon icon-buy-now">Buy No..."

5 items are hidden.
Full results are available for registered users only.
Line: 7362 Column: 1 - 98
".../script> <script language="JavaScript" type="text/javascript" src="//ads.trademe.co.nz/Javascript/Ads5.js"></scri..."
Line: 7363 Column: 1 - 133
"...</script> <script language="JavaScript" type="text/javascript" src="/JavaScript/AdHandlers-bdl?v=LYS0s675bnw1LQfxHhGhqiluizqegGZ0DugRLdQfKOI1"></scri..."
Line: 144 Column: 13 - 29
"... <h1 class="hide">Site n..."

Last tested: 06/12/2016

Desktop
Desktop Speed
86%
Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:

http://www.trademe.co.nz/JavaScript/jQuery-bdl?v=Q…0wYek7PJ2-vkczkFeKvlU1
http://www.trademe.co.nz/Javascript/Knockout/knock…RVP5pqRTOEuqWbNBL7z941
http://www.trademe.co.nz/Javascript/hammer-bdl?v=r…Eav5pvXTyRfLSX2maIMnw1

Optimize CSS Delivery of the following:

http://www.trademe.co.nz/Styles/new-site-2015-bdl?…Ta0ihbfG9DZaFQgGP5cco1
http://www.trademe.co.nz/Styles/new-homepage-bdl?v…pRxp2QQ9Fudp68ohtKv4w1

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

http://ads.trademe.co.nz/JavaScript/TradeMeAds33.js (expiration not specified)
http://ads.trademe.co.nz/Javascript/Ads5.js (expiration not specified)
http://content.aimatch.com/trademe/1420/GEM0026_Trade_Me_Static_300x600.jpg (expiration not specified)
http://secure-nz.imrworldwide.com/v60.js (expiration not specified)
http://www.trademe.co.nz/images/supergrid/No_Photo_1.0.png (expiration not specified)
http://www.googletagmanager.com/gtm.js?id=GTM-KMC2M2 (16.2 minutes)
http://www.google-analytics.com/analytics.js (2 hours)
http://tracker.marinsm.com/tracker/async/134565di29482.js (2.5 hours)

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 14KiB (16% reduction).

Losslessly compressing http://www.trademe.co.nz/Images/Common/sprites-v4.2.png could save 9.7KiB (15% reduction).
Compressing and resizing http://www.trademe.co.nz/images/3/common/tm_logo_2015_600_v3.png could save 2.8KiB (20% reduction).
Losslessly compressing http://trademe.tmcdn.co.nz/photoserver/sgss/485211676.jpg could save 838B (15% reduction).
Losslessly compressing http://trademe.tmcdn.co.nz/photoserver/sgss/467828604.jpg could save 654B (11% reduction).

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 4.3KiB (19% reduction).

Minifying http://www.trademe.co.nz/ could save 3.2KiB (16% reduction) after compression.
Minifying http://secure-nz.imrworldwide.com/storageframe.html could save 1.2KiB (35% reduction) after compression.

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 1KiB (64% reduction).

Compressing http://www.trademe.co.nz/images/homepage/new_2015/catsplat/arrows.svg could save 1KiB (64% reduction).

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 1KiB (36% reduction).

Minifying http://ads.trademe.co.nz/Javascript/Ads5.js could save 1KiB (36% reduction) after compression.

Desktop Resource Breakdown
Total Resources62
Number of Hosts15
Static Resources47
JavaScript Resources17
CSS Resources2

Last tested: 06/12/2016

Mobile
Mobile Usability
100%
Mobile Speed
53%
Your page has 4 blocking script resources and 1 blocking CSS resources. This causes a delay in rendering your page.
Remove render-blocking JavaScript:

https://touch.trademe.co.nz/Bundles/jquery.js?v=VE…D9X2b1JJ5bwxl0XYrnXok1
https://touch.trademe.co.nz/Bundles/library.js?v=T…Nwjuy2YHGvj7v59zzdHbU1
https://touch.trademe.co.nz/Bundles/application.js…iZLbQw6rkQh6_UHknsNl41
https://secure-nz.imrworldwide.com/v60.js

Optimize CSS Delivery of the following:

https://touch.trademe.co.nz/Bundles/site.css?v=vZl…qeZ6hefdf5nt1zrXvjdCg1

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://trademe.co.nz/
http://www.trademe.co.nz/
https://touch.trademe.co.nz/r/from-desktop?http%3A…e.co.nz%2Fdefault.aspx

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.
The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 1% of the final above-the-fold content could be rendered with the full HTML response snapshot:5.

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://secure-nz.imrworldwide.com/v60.js (expiration not specified)
https://touch.trademe.co.nz/api/touch/time (expiration not specified)
https://tracker.marinsm.com/tracker/async/134565di29482.js (12.1 minutes)
https://www.google-analytics.com/plugins/ua/ecommerce.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 18KiB (12% reduction).

Losslessly compressing https://touch.trademe.co.nz/Content/Images/sprites-retina-s1607f41d87.png could save 16.9KiB (11% reduction).
Losslessly compressing https://touch.trademe.co.nz/Content/Images/home-title_v4.png could save 1.2KiB (16% reduction).

Mobile Resource Breakdown
Total Resources28
Number of Hosts10
Static Resources15
JavaScript Resources11
CSS Resources1