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Upickem.net Second Street | Audience Engagement Platform

Second Street is an audience engagement platform that helps media and marketers use contests, interactive content, and email to engage their audiences.

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Online Status
Online

Server IP address resolved: Yes
Http response code: 200
Response time: 0.81 sec.
Last Checked: 08/07/2019

Upickem.net receives about one thousand unique visitors and four thousand pageviews per day. The estimated value of upickem.net is seventy thousand USD. Each unique visitor makes about 3.7 pageviews on average.

Over the time upickem.net has been ranked as high as 17,325 in the world, while most of its traffic comes from United States, where it reached as high as 20,210 position.

It’s good for upickem.net that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

At the time of the last check (July 05, 2019) upickem.net has a valid and up-to-date wildcard SSL certificate that expires on January 23, 2021.

According to Google Safe Browsing, Google Safe Search, Symantec and Web of Trust upickem.net is quite a safe domain.

Mobile-Friendly test indicates that upickem.net is well optimized for mobile and tablet devices, however website page loading time could be improved.

Global Rank
160,633
Average Load Time
0.52sec
Links In Count
1,294
Website Value
$73,000
Overview
Last Updated: 08/23/2019
Overall result - "upickem.net" is SAFE.
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton Connect Safe
Last Updated: 01/12/2019
NCS "upickem.net" OK.

Norton ConnectSafe evaluates upickem.net for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search
Last Updated: 02/07/2019
GSS "upickem.net" OK.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing
Last Updated: 01/09/2019
Malware not found at "upickem.net".
"upickem.net" is not a phishing page.
"upickem.net" does not install unwanted software.
"upickem.net" does not contain harmfull applications.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
Site Advisor
Last Updated: 01/10/2019
SA "upickem.net" OK.

McAfee assesses upickem.net for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze upickem.net for mature or inappropriate content, only security checks are evaluated.

Web of Trust
Last Updated: 01/09/2019
WOT "upickem.net" GOOD.

The WOT calculates reputation of the upickem.net. This reputation system receives ratings from users and information from third-party sources, assesses the upickem.net for safety features and confirms, whether upickem.net is suitable for children.

SSL Information
Domain *.upickem.net
Issuer Sectigo RSA Domain Validation Secure Server CA
Algorithm RSA-SHA256
Valid form 01/24/2019
Expiration 01/23/2021
Signed Certificate is not self signed
Additional Domains *.upickem.net
upickem.net
Server Location
Saint Louis
Missouri
United States
ASN Information

ASN ID: 54105
ASN Title: SSM-NET - Second Street, US

Last Update: 05/30/2019

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 54105
ASName: SSM-NET
ASHandle: AS54105
RegDate: 2011-10-03
Updated: 2012-03-02
Comment: http://secondstreet.com/
Ref: https://rdap.arin.net/registry/autnum/54105

OrgName: Second Street
OrgId: SSM-49
Address: 1017 Olive St
Address: 1st Flr
City: St Louis
StateProv: MO
PostalCode: 63101
Country: US
RegDate: 2011-09-28
Updated: 2014-02-28
Comment: http://secondstreet.com/
Comment: Hours 8AM-5PM M-F CST
Ref: https://rdap.arin.net/registry/entity/SSM-49

OrgAbuseHandle: BROWN145-ARIN
OrgAbuseName: Brown, Daniel
OrgAbusePhone: +1-314-884-7969
OrgAbuseEmail: dan@secondstreet.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/BROWN145-ARIN

OrgTechHandle: BROWN145-ARIN
OrgTechName: Brown, Daniel
OrgTechPhone: +1-314-884-7969
OrgTechEmail: dan@secondstreet.com
OrgTechRef: https://rdap.arin.net/registry/entity/BROWN145-ARIN

OrgNOCHandle: BROWN145-ARIN
OrgNOCName: Brown, Daniel
OrgNOCPhone: +1-314-884-7969
OrgNOCEmail: dan@secondstreet.com
OrgNOCRef: https://rdap.arin.net/registry/entity/BROWN145-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

HTML Metatags
Title
Second Street | Audience Engagement Platform
The title has an optimal length. Search engines typically displays the first 50–70 characters of a title tag. If you keep your titles under 70 characters, our research suggests that you can expect about 90% of your titles to display properly.
Description
Second Street is an audience engagement platform that helps media and marketers use contests, interactive content, and email to engage their audiences.
The description has optimal length. Keep in mind that the "optimal" length will vary depending on the situation, and your primary goal should be to provide value and drive clicks.
Encoding
UTF-8
You should always specify the encoding used for an HTML page. If you don't, you risk that characters in your content are incorrectly interpreted. This is not just an issue of human readability, increasingly machines need to understand your data too.
Language
en English
Identifying the language of your content allows you to automatically do a number of things, from changing the look and behavior of a page, to assisting search engines in extracting information. If part of the page uses text in a different language, you can add a language attribute with a different value to the element that surrounds that content.
Language Region
United States
Images
Attribute ALT
Line 115, ...<img height="1" width="1" style="display:none" src="https://www.f...
Line 161, ...<img src="https://secondstreet.com/wp-content/uploads/2017/04/sec...
Line 201, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/her...
Line 219, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/eng...
Line 224, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/eng...
Line 229, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/eng...
Line 234, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/eng...
Line 262, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/cam...
Line 271, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/cam...
Line 280, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/cam...
Line 289, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/cam...
Line 298, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/cam...
Line 307, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/cam...
Line 343, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/ima...
Line 345, ...<img src="https://secondstreet.com/wp-content/uploads/2016/05/ima...

5 items are hidden.
Full results are available for registered users only.
As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user.
H1-H6 Tags Information

For search engines, <H> tags helps understand the structure of the text on a page better. For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest. The <h1> tag reinforces the core keyword(s) found in the <title>, <description>, and the <body>. We recommend that the <h1> tag includes keywords that reflect the contents of the page and that it is not longer than 150 characters in length, but don’t overuse the tags and the keywords in them. Keep it readable for users.

H1
1 H1 tag(s).
Your H1 introduces the topic your page is all about, just as a title tells a reader what a book is all about.
H2
4 H2 tag(s).
The H2s are akin to book chapters, describing the main topics you’ll cover in sections of the article.
H3
3 H3 tag(s).
Subsequent headers, H3s to H6s, serve as additional sub-headings within each section, just as a book chapter may be split up by multiple sub-topics.
H4
6 H4 tag(s).
H5
6 H5 tag(s).
H6
4 H6 tag.
Iframes Information
iFrame
iFrames not found.
Since search engines consider the content in iframes to belong to another website, the best you can hope for is no effect on SEO. Iframes tend to neither help nor hurt your search engine ranking. For this reason, it’s best to refrain from using iframes on main pages that you want to rank high in search engine results. Instead, fill high-priority pages with useful, unique content and save iframes for other pages.
Code To Text Ratio
Code To Text Ratio
9.56 %
A good code to text ratio is anywhere from 25 to 70 percent. This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information. This has become especially apparent since search engines, such as Google, released the Panda update which placed importance on content-driven sites.
Favicons

Favicons are the little piece of graphic that represents your brand on browser tabs, bookmark lists, search history, search ads and even search results. These files are placed in a file called favicon.ico and placed in the root directory of a website. There are no direct SEO effects of having favicons. However, there may be indirect benefits such as increased usability of site and bookmarks. It makes your website look more professional and help a users to remember your site while browsing through multiple URLs. If you want to get mentioned benefits you have to specify icons for different web browsers and sometimes even for different mobiles.

Default Favicon
Line 17, https://secondstreet.com/wp-content/themes/secondstreet/images/favicon.ico
Backup icon for most desktop browsers (if no icon of the right size is found). Tag format <link rel="shortcut icon" href="path-to-16x16-icon.ico" type="image/x-icon" />
16x16 Optional Favicon
Standard icon for outdated browsers or small resolution hand held devices. Tag format <link rel="icon" type="image/png" sizes="16x16" href="path-to-16x16.png">
32x32 Optional Favicon
Standard for most desktop browsers. Tag format <link rel="icon" sizes="32x32" href="path-to-32x32.png">
96x96 Optional Favicon
Mostly used as GoogleTV icon. Tag format <link rel="icon" type="image/png" sizes="96x96" href="path-to-96x96.png">
Default Apple Icon
Backup icon for apple devices (if no icon of the right size is found). Preferrable size 60x60. Tag format <link rel="apple-touch-icon" sizes="72x72" href="path-to-small-icon.png">
180x180 Apple Icon
iPhone 6 plus icons. Tag format <link rel="apple-touch-icon" sizes="180x180" href="path-to-180x180.png">
152x152 Apple Icon
iPad, iPad mini icons. Tag format <link rel="apple-touch-icon" sizes="152x152" href="path-to-icon-152x152.png">
167x167 Apple Icon
iPad Pro icon. Tag format <link rel="apple-touch-icon" sizes="167x167" href="path-to-167x167.png">
Robots.txt Information

Robots.txt is a text file that website owners can create to tell search engine bots how to crawl and index pages on their site.

Robots File
Robots File Loaded successfully (robots.txt)
You can have multiple lines of instructions to allow or disallow specific URLs and add multiple sitemaps. If you do not disallow a URL, then search engine bots assume that they are allowed to crawl it.
Disallow
1 record(s)
Other User-Agent
Not found
Default User-Agent
1 record(s)
Sitemap

A sitemap is an XML file where is provided information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs in the site. Search engines crawling bots read this file to more efficiently and intelligently crawl your site and to find URLs that may be isolated from rest of the site's content.

Default Sitemap
Sitemap File Loaded successfully (sitemap.xml)
Using a sitemap doesn't guarantee that all the items in your sitemap will be crawled and indexed, however, your site will benefit from having a sitemap.
WHOIS

Domain Name: UPICKEM.NET
Registry Domain ID: 55653748_DOMAIN_NET-VRSN
Registrar WHOIS Server: whois.domain.com
Registrar URL: http://www.domain.com
Updated Date: 2018-11-01T19:10:13Z
Creation Date: 2001-01-29T22:50:09Z
Registry Expiry Date: 2021-01-29T22:50:09Z
Registrar: Domain.com, LLC
Registrar IANA ID: 886
Registrar Abuse Contact Email: compliance@domain-inc.net
Registrar Abuse Contact Phone: 602-226-2389
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.RACKMY.COM
Name Server: NS2.RACKMY.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-11-08T15:34:54Z

DNS Records
HostA RecordTTL
upickem.net199.19.89.13600
HostMX RecordPriorityTTL
upickem.netmail.upickem.net103600
HostNS RecordTTL
upickem.netdns32.cloudns.net3600
upickem.netdns31.cloudns.net3600
upickem.netdns33.cloudns.net3600
upickem.netdns34.cloudns.net3600
HostTXT RecordTTL
upickem.netv=spf1 include:secondstreetmail.com include:_spf.google.com ~all3600

dns31.cloudns.net
TTL: 3600
Email address: admin.secondstreet.com
Serial: 2019042301
Refresh: 7200
Retry: 1800
Expire: 1209600
Minimum: 3600

Warnings
Line: 50 Column: 1 - 31
"...feed/" /> <script type="text/javascript"> windo..."
Line: 81 Column: 1 - 105
"...='all' /> <script type='text/javascript' src='https://secondstreet.com/wp-includes/js/jquery/jquery.js?ver=1.12.4'></scri..."
Line: 82 Column: 1 - 116
"...</script> <script type='text/javascript' src='https://secondstreet.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1'></scri..."
Line: 83 Column: 1 - 143
"...</script> <script type='text/javascript' src='https://secondstreet.com/wp-content/themes/secondstreet/js/jquery-validation/jquery.validate.js?ver=4.9.8'></scri..."
Line: 131 Column: 1 - 31
"....com --> <script type="text/javascript"> adrol..."
Line: 54 Column: 1 - 23
"...</script> <style type="text/css"> img.w..."
Line: 91 Column: 1 - 23
"...t=xml" /> <style type="text/css">.recen..."
Errors
Line: 115 Column: 11 - 2
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1773374529616980&ev=PageView&noscript=1" /></nosc..."
Line: 115 Column: 11 - 2
"...<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1773374529616980&ev=PageView&noscript=1" /></nosc..."
Line: 115 Column: 3 - 13
"...ript=1" /></noscript> <!-- ..."
Line: 151 Column: 1 - 7
"...t.com --> </head> <body..."
Line: 152 Column: 1 - 56
"...> </head> <body class="home page-template-default page page-id-5"> <!--w..."
Line: 152 Column: 1 - 56
"...> </head> <body class="home page-template-default page page-id-5"> <!--w..."

Last tested: 10/07/2018

Desktop
Desktop Speed
48%
Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 482.9KiB (36% reduction).

Compressing https://secondstreet.com/wp-content/uploads/2016/0…-than-software-img.jpg could save 221.2KiB (27% reduction).
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Compressing and resizing https://secondstreet.com/wp-content/uploads/2016/05/campain-image-2.jpg could save 22.3KiB (78% reduction).
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Enable compression for the following resources to reduce their transfer size by 365.5KiB (72% reduction).

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Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://upickem.net/
http://secondstreetmedia.com/
http://secondstreet.com/
https://secondstreet.com/

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://js.hs-scripts.com/2442603.js (60 seconds)
https://static.hotjar.com/c/hotjar-662254.js?sv=6 (60 seconds)
https://static.hotjar.com/static/vendor/raven-js/3.26.3/raven.min.js (60 seconds)
https://js.hs-analytics.net/analytics/1538953500000/2442603.js (5 minutes)
https://js.hsadspixel.net/fb.js (10 minutes)
https://js.hsforms.net/forms/v2.js (10 minutes)
https://js.hsleadflows.net/leadflows.js (10 minutes)
https://js.usemessages.com/conversations-embed.js (10 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/177337…6980?v=2.8.30&r=stable (20 minutes)
https://fast.wistia.com/assets/external/E-v1.js (60 minutes)
https://fast.wistia.com/assets/external/allIntegrations.js (60 minutes)
https://fast.wistia.com/assets/external/externalPlayer.js (60 minutes)
https://fast.wistia.com/assets/external/hubspotForm.js (60 minutes)
https://fast.wistia.com/assets/external/requireEmail-v1.js (60 minutes)
https://fast.wistia.com/assets/external/wistia-mux.js (60 minutes)
https://www.google-analytics.com/analytics.js (2 hours)

Your page has 1 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Optimize CSS Delivery of the following:

https://fonts.googleapis.com/css?family=Crimson+Te…400i,600,600i,700,700i

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
Minify JavaScript for the following resources to reduce their size by 7.4KiB (35% reduction).

Minifying https://secondstreet.com/wp-content/themes/secondstreet/js/custom.js could save 3.7KiB (46% reduction).
Minifying https://secondstreet.com/wp-content/themes/seconds…query.singlePageNav.js could save 2.8KiB (50% reduction).
Minifying https://fast.wistia.com/assets/external/allIntegrations.js could save 445B (11% reduction) after compression.
Minifying https://secondstreet.com/wp-content/themes/secondstreet/js/bw_detect.js could save 256B (20% reduction).
Minifying https://secondstreet.com/wp-includes/js/jquery/jqu…onry.min.js?ver=3.1.2b could save 193B (11% reduction).
Minifying https://js.hs-scripts.com/2442603.js could save 102B (18% reduction) after compression.

Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
Minify HTML for the following resources to reduce their size by 119B (15% reduction).

Minifying https://fast.wistia.com/embed/iframe_shim?domain=com could save 119B (15% reduction) after compression.

Desktop Resource Breakdown
Total Resources117
Number of Hosts27
Static Resources27
JavaScript Resources40
CSS Resources14

Last tested: 10/07/2018

Mobile
Mobile Usability
99%
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.
The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <div class="w-vulcan-butto…er w-css-reset"></div> and 2 others are close to other tap targets.
The tap target <button class="w-vulcan-v2-bu…tton-important"></button> and 2 others are close to other tap targets.

Mobile Speed
36%
Your page has 3 redirects. Redirects introduce additional delays before the page can be loaded.
Avoid landing page redirects for the following chain of redirected URLs.

http://upickem.net/
http://secondstreetmedia.com/
http://secondstreet.com/
https://secondstreet.com/

Your page has 4 blocking script resources and 14 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://secondstreet.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
https://secondstreet.com/wp-includes/js/jquery/jqu…grate.min.js?ver=1.4.1
https://secondstreet.com/wp-content/themes/seconds….validate.js?ver=4.9.8
https://secondstreet.com/wp-content/themes/secondstreet/js/bw_detect.js

Optimize CSS Delivery of the following:

https://fonts.googleapis.com/css?family=Crimson+Te…400i,600,600i,700,700i
https://fonts.googleapis.com/css?family=Lato:100,1…400i,700,700i,900,900i
https://fonts.googleapis.com/css?family=Work+Sans:…00,500,600,700,800,900
https://secondstreet.com/wp-content/cache/wpfc-minified/786j7nq8/83qi2.css
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https://secondstreet.com/wp-content/cache/wpfc-minified/o9jenu5/83qi2.css
https://secondstreet.com/wp-content/cache/wpfc-minified/7j6cr1d3/83qi2.css

Properly formatting and compressing images can save many bytes of data.
Optimize the following images to reduce their size by 435.4KiB (33% reduction).

Compressing https://secondstreet.com/wp-content/uploads/2016/0…-than-software-img.jpg could save 221.2KiB (27% reduction).
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Compressing https://secondstreet.com/wp-content/themes/secondstreet/images/confetti.png could save 2.3KiB (19% reduction).
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Compressing https://fast.wistia.com/assets/images/turnstile/skip.png could save 928B (60% reduction).
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Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.
Enable compression for the following resources to reduce their transfer size by 365.5KiB (72% reduction).

Compressing https://secondstreet.com/wp-content/cache/wpfc-minified/ft8opytm/83qi2.css could save 66.3KiB (83% reduction).
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Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.
Leverage browser caching for the following cacheable resources:

https://js.hs-scripts.com/2442603.js (60 seconds)
https://static.hotjar.com/c/hotjar-662254.js?sv=6 (60 seconds)
https://static.hotjar.com/static/vendor/raven-js/3.26.3/raven.min.js (60 seconds)
https://js.hs-analytics.net/analytics/1538953500000/2442603.js (5 minutes)
https://js.hsadspixel.net/fb.js (10 minutes)
https://js.hsforms.net/forms/v2.js (10 minutes)
https://js.hsleadflows.net/leadflows.js (10 minutes)
https://js.usemessages.com/conversations-embed.js (10 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/177337…6980?v=2.8.30&r=stable (20 minutes)
https://fast.wistia.com/assets/external/E-v1.js (60 minutes)
https://fast.wistia.com/assets/external/allIntegrations.js (60 minutes)
https://fast.wistia.com/assets/external/engines/manual_quality_video.js (60 minutes)
https://fast.wistia.com/assets/external/hubspotForm.js (60 minutes)
https://fast.wistia.com/assets/external/requireEmail-v1.js (60 minutes)
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https://www.google-analytics.com/analytics.js (2 hours)

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and execution time.
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Compacting HTML code, including any inline JavaScript and CSS contained in it, can save many bytes of data and speed up download and parse times.
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Mobile Resource Breakdown
Total Resources117
Number of Hosts27
Static Resources28
JavaScript Resources40
CSS Resources14
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